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Many companies strive to make customers experience the m-Commerce app as convenient as possible. The developers at the same time, develop the applications in such a way that the retailers are provided with a great opportunity to leverage the sales channel to its maximum. Hence, the developers are always asked to develop a full-fledged app with great functionality.

Why m-Commerce?

The primary factor behind m-Commerce is the need for mobility. With the growth and rapid increase of Smartphone technology across the world, it has gained increasing acceptance among users and retailers. There is a noticeable e commerce app increase in the growth of mobile services and is also being embraced in sync. In the US, it is estimated that the number of active mobile banking users will grow to 53 million by 2013 and by 2015, nearly $119 billion worth goods will be purchased via a mobile device.

Applications of m-Commerce

  • Mobile ticketing: With the help of this technology, tickets can be sent directly to the mobile devices. Now, the users can use their tickets by presenting their devices at the venue. This application linked to the promotional side of commercial business.
    • Mobile Storefront – This application allows the users to browse the commodities and services that are categorized in catalogues and get the necessary information about the products.
    • Mobile Banking – This app is indirectly linked with selling a product or service, where a number of options are available for executing mobile payments. The payment modes include – direct mobile billing, credit card payments, payment via SMS etc.
    • Mobile advertising – This app empowers the merchants to leverage the channels to manage direct marketing campaigns. These campaigns are reported to be very effective when they are targeted at younger representatives.

Challenges in Developing a m-Commerce Application

M-commerce application development is not easy as developing an e-commerce application. It is completely different as it involves some peculiarities that are to be addressed by the developers. Some of the constraints and challenges that the developers has to face are –

  • To improve the functionality of the apps on mobile devices, developers must optimize the interface of the app used in the mobile device.
    • The memory capacity of the mobile device has to be leveraged, so that the app may not slow down the productiveness of the mobile device.
    • The app must be designed in such a way that it must be compatible with all the mobile platforms. The technologies used must not conflict with the mobile platform and should not separate the components.

Uses of m-Commerce Applications

There are many benefits and advantages of m-Commerce applications. Many industries are affected by these apps and used in various domains. The industries and areas include –

  • Financial sectors – The apps are used vastly in the finance sector and includes a number of financial companies, banks, share brokers, stock markets etc. These apps are used whenever the user needs any sort of financial and banking service. The users are allowed to transfer money, pay bills directly from their mobile devices, access stock market quotes, get the current trade status and much more.
    • Service sectors – These are the leading sectors that use m-Commerce apps a lot. Several business deals are being finalized on the mobile phone. The users can even book, order, or hire a service directly from their devices.
    • Information technology: The apps of m-Commerce are used massively in IT sector to deliver financial news, sports figures, traffic updates and many other.


To exploit the market potential many handset manufacturers like – Nokia, Motorola, Ericson, Qualcomm etc are working with carriers to develop WAP enabled Smartphones. Using the Bluetooth technology, Smartphones offer fax, email and other capabilities paving a way for m-Commerce to be accepted by a massive mobile workforce.

More Insurance Companies Use iPhone Apps and Android Apps To Reach Clients Better

The expansion of wireless communications services and ubiquity of mobile devices alter the retail landscape, creating an array of opportunities for merchants. An increasing number of retailers launch mobile sites and apps, which leads to the proliferation of m-commerce sales.

The quantity of people using web-enabled handheld devices is growing. This implies that shoppers can be engaged wherever they are – both in the store and out of the store. According to Euromonitor International, world Internet retail sales are expected to expand by 62.6% in real terms over 2011-2015, making up 60.6% of total non-store retail sales by 2015. If to take the US market, Forrester forecasts that m-commerce in this country is expected to reach $31 billion by 2016.

In addition to that, 56 of the top 100 retailers in the US in 2011 already had an Android, iPad, or iPhone m-commerce application. However, mobile commerce is typical not only of big brands with huge budgets. Both large and small merchants can harness the mobile channel without incurring heavy costs.

Mobile technologies

Mobile technologies to a great extent augment the traditional shopping experience. Consumer mindsets and expectations today are that they should be able to find and purchase anything with the help of a smartphone or a tablet. Many retailers often start with a mobile-optimized web site to reach the audience, and then develop rich apps for iPhones, Android-based devices, other smartphones and tablets. The sophistication of such apps can range greatly – from basic store finders and deal-of-the-day tools to engaging, interactive platforms that immerse consumers deep into the brand experience.

Therefore, mobile devices can be considered as a browsing channel and as a transactional channel. For a growing number of consumers smartphones and mobile apps are turning into real shopping companions. Consumers can use them to scan QR codes in catalogs and retail stores and get product information, read ratings and reviews, compare prices, check for promotions, as well as make purchases. In addition to that, retailers nowadays implement in stores NFC-based (near field communication) mobile payment terminals.

The beauty of m-commerce is that retailers can leverage mobile solutions to increase sales and customer loyalty, and also use consumer analytics to get a better understanding of shoppers’ interests, desires and buying behavior. For these purposes, m-commerce professionals at retail companies cautiously consider many questions, such as how many devices to bet on, whether to partner with third parties, what functionality should apps have, how to effectively integrate mobile solutions into store operations, and what is the impact of mobility on overall sales.

Furthermore, the most innovative retailers are engaging their consumers inside social networks with promotional activities and other strategies that build loyalty and goodwill. The data exchange between retailers and social ecommerce app ohne kodierung networks can bring merchants business-critical information and offer new insights into the psyche of shoppers. Some researchers predict that by 2015, circa 50% of the leading retailers will be creating and executing real-time personalized offers for their best consumers.

In order to keep customers engaged, merchants need to provide them with value, convenience and innovation. This can be achieved with the help of m-commerce, which is expected to further stimulate the development of the retail industry.

Uneeb Khan
Uneeb Khan
Uneeb Khan CEO at blogili.com. Have 4 years of experience in the websites field. Uneeb Khan is the premier and most trustworthy informer for technology, telecom, business, auto news, games review in World.

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