Statista predicts there will be 127.2 million monthly active Instagram users in America by 2023. This social media platform started as a way for individuals to share their pictures with family and friends. Today, however, businesses rely on Instagram as a marketing tool. What benefits are enjoyed by having an Instagram following?
New Customers
People have a fear of missing out on something amazing. When they see their friends and family following a page on Instagram, they want to know more. They may also share the site with friends and family. For this reason, every business needs a big Instagram following, and investing in paid followers and getting the best Instagram growth service can help until the page grows organically. For information on how this works, learn more at rushmax.
More Engagement
When a potential customer sees something on Instagram that interests them, they may choose to follow the page. This following is a signal to others that they should learn more about the company and what it offers. Likes and comments are good for engagement, as they help to get the brand noticed by more people. More followers mean more engagement, so the site grows exponentially.
Increased Sales
When a person follows a page, they start to see the products and services the company offers. This increased exposure boosts the chances of the follower making a purchase. For this reason, every company needs to make an effort to boost their following on this site. Doing so could lead to an increase in revenue, and every business should take advantage of free marketing opportunities.
Free Advertising
Every business must market its products and services to ensure consumers know what is available. Instagram allows companies to advertise without having to pay fees. This means the company can use its marketing dollars to communicate with the target audience using other venues. Hashtags should be used when posting on the site, as this allows consumers to find the business easily.
Higher Search Engine Ranking
Search engines evaluate the popularity of a brand when ranking its website. When a company increases its Instagram following, more people are likely to visit the site, and the search engines see this. They want to ensure users get the most relevant results, and a popular site is one way to make certain they do. Increase Instagram followers and a higher search engine ranking will often follow.
Business Growth
Instagram shows visitors sites they may be interested in on the search and explore page. These sites are ones they may have visited in the past, ones their followers have visited, or ones they have liked when someone else posted them. The more followers and likes a page have the easier it will be to appear on this search and explore page. This allows more people to find the business and possibly follow it.
Increased Opportunities
Social influencers like to partner with popular sites. The same holds for companies looking to partner with another organization. An Instagram page with many followers will find it has more opportunities to build partnerships and grow the reach of the brand.
These are only a few of many benefits seen with a large Instagram following. Gaining a following takes time and effort so, until these efforts pay off, consider investing in Instagram followers. Doing so will provide outstanding results, and a business will often find it gains followers that may have otherwise been overlooked. That’s always beneficial.
