Landscaping is one of the best investments for homeowners and builders. From the US Forest Service to local landscapers, there’s virtually an endless supply of customers looking for the best landscaping supplies for the best prices. If you own a landscaping supply business, you can grow your customer base and revenue by taking advantage of marketing techniques. Here are four simple marketing strategies you can use to grow your landscaping supply business.
1. Consider a Referral Program
One of the best ways to expand your business is through referrals and word-of-mouth recommendations. In fact, research shows that over 60% of marketing executives believe word of mouth is the most effective form of marketing for businesses! Encourage word-of-mouth marketing by offering referral bonuses to your customers. For instance, if a customer gets another company to purchase your landscaping products, you can offer both of them a discount on their next bulk purchase. You can grow your clientele while helping solidify your landscaping supply business as reputable, affordable, and customer-oriented.
2. Use E-mail Marketing
It’s important to convert leads to sales by continuing to market to potential customers. Known as drip campaigns, these types of campaigns use the power of email, texts, and calls to encourage customers to take a second look at your products if they’ve shown interest. Consider creating an email list and using automated software to send emails to potential leads. While you don’t want to end up in someone’s spam folder, you do want to keep in touch with local businesses and clients, and there’s no better way to do so than with email or text marketing.
3. Embrace SEO Tactics
All landscaping supply stores should have a website to list their products. Websites are a great way to offer shipping across the country. They’re also gold mines in terms of marketing. The right search engine optimization(SEO) tactics can boost your website’s search rankings. This means customers will see your website at the top of their preferred search engine’s list when looking for topics like “Landscaping supplies near me,” or, “Best landscaping supply prices.”
SEO can be a bit daunting, especially if you’re running your landscaping supply business full-time. Fortunately, there are SEO experts that can help improve your website’s visibility and search engine ranking. These experts know what type of content can be used to boost your website. Content can include articles, how-to blogs, and even social media. Consider harnessing the power of SEO to boost your website and expand your business!
4. Encourage Online Reviews
Online reviews are another excellent way to increase business. Ask your customers to leave you reviews on sites like Yelp or your Google Business Profile. Positive reviews can help improve your reputation and increase trust for other customers. In addition, the more positive reviews you have, the more favorable your landscaping supply website will be for search engines.
You can also sweeten the deal for customers who choose to leave online reviews. For instance, you can offer your customers a discount on their next order if they leave a review. Remember, you don’t want to buy reviews. Encourage reviews, whether good or bad, and address any negative reviews quickly to help promote trust for your landscaping supply business.
