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Wednesday, April 17, 2024

Top 8 Business Trends In 2022 

It’s 2022, and the world is starting to put the shock of the 2020 pandemic and global lockdown behind it. The devastating effects of COVID-19 also brought about the formation of new businesses and industries while reshaping how we conduct business. Understandably, you may want to start a new business or look for business trends to take your company to the next level in 2022. Real estate professionals like a Newcastle mortgage broker can help you determine a property’s estimated value. With a broker price opinion (BPO), you will be able to decide whether a property is worth your investment. Here are eight business trends that survived the COVID storm and look to remain relevant in the foreseeable future. 

  1. Prioritizing customer relationship management 

If you’re going into a business venture in 2022, prioritize your relationship with customers when planning marketing and sales strategy, product design, or pricing. Your business thrives when your customers are happy with the quality of service, goods, and how you attend to their concerns. However, satisfying customers is challenging because human wants are numerous and insatiable. About 71 percent of customers prefer to patronize companies that share the same values.  

Making rational business decisions to improve customer relationships is crucial, and it’s easier when you’re relaxed. . 

  1. Flexible organizational setup 

One of the perks of business in a more progressive era is the many options to manage daily operations and influence decision-making. While most business structures follow the traditional hierarchical organizational system, more companies are beginning to adopt a more flexible approach. Today, many companies employ agile frameworks to simplify the corporate structure within a company. This makes it easy to replace, transfer, and put the right people in their best positions. 

  1. Corporate giving 

Companies recognize the essence and advantages of giving back to society. Thus, corporate giving has been a significant business trend for decades. From supporting charities to funding local skills acquisition initiatives, there’s no shortage of causes to support. Giving back to society offers you tax reductions, free publicity, and being in customers’ good graces. 

  1. Flexible staffing and freelancing options 

Thanks to advancements in technology, you can do business or collaborate with individuals and companies virtually anywhere globally. Remote work became more popular during the global pandemic and has only increased in 2022. Nowadays, businesses understand that they can hire some of the best talents worldwide while spending less. Hiring freelancers helps companies to save money on operational costs. Combining a virtual office address with virtual staff is what many small business owners are taking advantage of in 2022. 

  1. Digital marketing 

Digital or online marketing looks to be gaining more momentum in 2022. This marketing technique is crucial in a modern era where most get their entertainment, news updates, and goods online. Experts also claim that multimedia promotion will be more effective than spending on conventional adverts. While press releases are becoming outdated, social media marketing and paid placement advertising are set to generate high ROI.  

  1. Continued human-AI collaboration 

There’s been major concern about introducing machines in the workplace as it poses a threat to employment for humans. However, humans and machines have to work together to keep up with the pace of the modern world. Throughout history, humans have proved that they can collaborate with devices effectively. However, machines will likely take over human jobs in the future. Until that happens, the effective collaboration of humans and machines will continue. 

  1. More emphasis on sustainability 

From deforestation to the emission of poisonous gas, the environment is still paying the price of industrialization and modern-day business. The past few decades have seen companies realizing the adverse effects of doing business on the environment and have become more invested in sustainability. This turnaround could either be a major PR stunt or a genuine attempt to preserve the ecosystem and planet. Regardless of the motive behind the act, sustainability is now a trend in business.  

Customers also look to companies to help them become more socially responsible. A study revealed that 88 percent of customers want corporate organizations to sensitize them to environmental responsibility. From reducing or eradicating carbon emissions to the proper disposal of industrial waste, businesses are making conscious efforts to uphold sustainability in the dispensation of conscious customers. 

  1. The acceptance of cryptocurrencies as a means of payment 

More private institutions and governmental organizations will accept crypto as payment for their services or goods. This presents more payment options and more flexibility in dealing with customers. Having multiple means of receiving payment for goods and services encourages customers to patronize you. While Bitcoin is probably the biggest and most accepted cryptocurrency today, NFT is quickly gaining ground. 


Some businesses or industries may never recover from COVID. Yet there are more than enough business trends to look out for, especially in 2022. To reach your business goals, take advantage of social media for promotion, give back to society, and maintain an online presence. Some business processes may never go out of style today or for decades. 

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