Well, a good product idea just does not cut it, it has to go through research, design, prototyping, and testing before the final product is approved. Many people in the design and product development field are aware of the term ‘Design Sprint’, this process allows manufacturers to efficiently develop the best product and services.
The development of a product starts with an idea, however, it goes through different phases before selling it on the market. People preparing for their first sprint must have different questions, hopefully, this comprehensive guide will answer all their queries.
It is easy to learn the process of design sprint even if you have no previous experience in the product design field, so go for design sprint facilitator certification. The main objective of the design sprint is to quickly design and release the product for user testing.
This five-phase, efficient process allows the manufacturer to deliver valuable products and services with in-demand features and reduces waste.
This time-bound process includes the following phases:
The process of the design sprint starts with planning, in other words, ideas. The Sprint Master (Product Manager, Designer, or CEO encourages the team to design a product that ensures a high level of user satisfaction. They explain the objectives of the project as well as identify potential problems.
This process ensures a great deal of flexibility even if the company does not have the right talent, they can outsource it to another team or invite someone to the team for a period of 2 to 5 days.
This process is performed when launching products and services, it is also used to identify problems with existing products. It includes the following phases
- Understand – At this stage, the team will have to understand the objectives, challenges, the problem that needs to be addressed, technical feasibility, market conditions, competitive products, and user demands. Next, determine the product objectives, its specific features, and metrics.
- Diverge – This is the stage where the team has to act quickly and explore possibilities and solutions for the problems identified in the previous stage. It can be a little chaotic as the team member may not always come up with precise ideas. After several brainstorming sessions, the team will likely have a concrete solution and multiple approaches to solve the problem.
- Decide – Discuss all the possibilities and ideas developed by the team in the last stage and decide which would be the best solution for meeting the objective of the product.
- Prototype – After deciding on the best solution, it is time to build a workable prototype. Prototypes must be created within the shortest time, ideally within one day. It will be tested on users to verify the hypothesis.
- Test – In this last phase of the design sprint, at least 5 users will be invited to test the prototype and express their opinion about the product. After testing, it will be clear if it is better to move with the original idea or make small changes.
Lastly, if the process fails, the design sprint team can start back again at the Diverge, Decide, and Prototype stage.