As India continues to grow and evolve as the most emerging market across the globe, it also happens to be the most visited tourist destination in the world, today. With more and more visitors coming to India to experience the authentic natural landscapes that Indian geography has to offer, there has been a growing demand for luxury hotels and resorts that cater to the needs of even the most discerning traveler. The inflow of International tourists and domestic tourist movement is anticipated to grow as International sports events, trade fairs and exhibitions become more prevalent. The expansion of the travel and tourism sector, along with evolving living standards have contributed to progressive growth in the luxury hotel market trends.
The hospitality industry in India is driven primarily by buoyant domestic demands, the revival of inbound travel and the Indian government’s renewed emphasis on the expansion of the tourism industry which is expected to contribute USD 250 billion to the country’s GDP by 2030. The hospitality sector is interrelated to the tourism industry as both of them are crucial to the existence of each other. The hospitality market in India is experiencing growth due to the country’s rich culture and diversity, attracting global guests. The service sector has witnessed a rise in domestic travel, driven by a growing middle class and increased disposable income. The hotel industry is expanding with new projects from International chains, driven by increased travel and government efforts to boost tourism.
There has been a surge in the demand of luxury hotels and resorts that have emerged as an option for the stay of travelers and guests arriving especially from International locations. To make their short trips pleasant and memorable
the guests prefer to stay in luxury resorts and hotels. There are a plethora of luxury hotels and resort chains operating in India that offer luxurious and premium elegant accommodations available as per the requirement. In order to develop and conceptualize a luxury hotel or resort either the luxury resort brand should extend its licensing or an entirely new luxury resort or luxury hotel needs to be developed.
The criterion to enable the development of luxury resorts takes place through luxury resort brand extension in India. Several luxury resort brands like the Hyatt, the Marriott, the Oberoi group, Club Mahindra, Taj Hotels, Sarovar Hotels and Resorts, The Leela, Vivaanta Hotels and The Lemon Tree hotels have expanded their portfolios in leisure destinations as well as tier-3 and -4 cities, recognizing the enormous untapped potential in these areas. These names are the leaders when it comes to crack luxury resort licensing deals in India as these extend their luxury resort chains via an integrated business model of licensing and brand collaborations.
Another, top-notch name that comes to the mind when talking about luxury resort brand licensing is Fashion TV, that is world’s largest fashion and lifestyle media brand that extends luxury resort brand licensing in India through its integrated licensing plans and business collaborations with real estate developers and resort owners to transform their prime properties into luxury, premium and elegant resorts that offer world-class services in hospitality.
FTV Resorts brand licensing is a premium opportunity to develop luxurious and comfortable resorts that offer a serene and elegant haven for the elite visitors. FTV enhances the look, aura and authenticity of the resorts into a living eternity of tryst with luxury and opulence. The FTV ambience matches with global standards due to the ultimate luxury it offers, crafting an eternal abode of elegance to constitute a regal experience of holidaying and vacationing. Hospitality brand licensing in India is endorsed by almost all big names in the luxury hotel industry including The Taj group, The Oberoi group, FTV Resorts, Mariott International, Hyatt Hotels, ITC group of hotels, The Leela and Vivaanta. These famous, established and luxury resorts brands have expanded their chains through brand licensing and hence been able to impact the hospitality industry in India to a much larger extent.
In April 2023, three international hotel chains announced the debut of their luxury brands in India. Hilton’s Waldorf Astoria and Minor Hotels’ Anantara brands are set to make their India debut in Jaipur while Radisson has picked Hyderabad for the launch of its Radisson Collection brand. Fairmont Hotels & Resorts announced that it would be opening a luxury hotel property in Agra in 2025.
These famous International brands are venturing into Indian markets through luxury resort brand licensing in India. Hence, brand licensing becomes highly instrumental in the luxury resort brand extension in India especially where the global trends are beginning to sink into the mindset of the urban population and the not-so-urban as well.
FTV Resorts replete with exquisite aesthetics and a tranquil environment help transcend into a world of luxurious resorts in India. The journey to rejuvenate and unwind comes with a high-end pampering experience and recognition that the brand carries offering a global recognition and the aesthetics of one of the most beautiful resorts in India.
