Kicking off the new year, we’re taking a look at the top 3 B2B social media marketing trends, discussing how social media marketing compares B2B vs. B2C, and covering broad topics like video marketing, content marketing, and paid social advertising. Hopefully, you’ve had success with these strategies and methods, and you’re now looking for new ways to expand your efforts.
Marketing campaigns are never a “set it and forget it” situation. Once you start implementing strategies, continuous content creation, curation, updates, and engagement are just a few of the critical elements to long-term success. Also, to help you get started, we’ve rounded up our top 7 social media marketing tips for beginner social media marketers that drive audience engagement, introduce efficiencies in your workflow, and help generate more leads and sales.
Top 7 Tips For Beginner Marketers
- Define your target platforms and focus on them
- Take time for daily maintenance
- Use the social media calendar
- Promote employee engagement
- Monitor and evaluate key performance indicators
- Find new content ideas
- Stick to the plan
Define Your Target Platforms And Focus On Them
If you wan to save time and resources, then you should focus on the platforms where your target audience hangs out. While B2B marketers do extensive experimentation on all platforms from Twitter to Instagram to TikTok to YouTube, it remains true that B2B audiences mainly flock to the career-focused platform LinkedIn. Regardless of the results of your research on online platform for your target audience, it is better to have more positive engagement and energy focused on one platform than to get small bits of engagement spread across multiple platforms.
Take Time For Daily Maintenance
Managing social media full time requires daily dedication. Try to commit at least 15-30 minutes a day to interacting with followers on your chosen platforms. Also, it really helps your brand a lot. By participating regularly in social gatherings, you can have a direct line of communication with your users to provide vital brand information and get a constant read of their needs and feelings about your brand and identity. Additionally, find out what your competitors, industry friends, and partners are doing, and take the time to engage and share yours whenever a great opportunity arises.
Use The Content Calendar
If you’re not using your social media content calendar to plan a month or so of social content, you should start. Developing a social media calendar makes it easier to plan and coordinate marketing campaigns. It also helps to keep track of what content was promoted and when, and prevent mistakes. In general, avoid personalized posting without a very strategic brand identity that you include specifically.
There are several free social media content calendar options (we like Hubspot as a starting point), as well as paid offerings with premium features. No matter what tool or platform you use. Your social media content calendar will make your strategic process more efficient by significantly reducing the time you might spend creating, editing, reviewing, and scheduling content.
Promote Employee Engagement
Every new social account needs a good start. Encourage your employees to engage with your social media posts in the form of likes, shares and comments. In addition to improving the impression of your posts for outside viewers, engagement sends engagement signals to each platform which helps inform their targeted advertising algorithms.
Monitoring And Evaluation Of Key Performance Indicators
KPI tracking tells marketers if their activities are having any impact on their target audience. Metrics like reach, impressions, comments, conversions, and click-through rates can be tracked and interpreted. This helps to find what’s working and improve campaign performance. Metric measurement and reporting help you stay focused and better calculate your ROI. Be sure to monitor followers on each platform as well to see if your social media strategy is helping to increase your public awareness.
Active Search For New Content Ideas
The most important way a business can enjoy success in its social media marketing campaign is to get a steady stream of high quality, engaging, and diverse content. Analyze your content history to focus on the topics your audience is most engaged with. Use them to spark new ideas. Look at what your competitors are doing and find ways to reframe those concepts. Tell a story more clearly as your brand builds Content.
It’s also worth looking for companies whose brand identity you like and generating ideas inspired by their marketing strategies. Remember, new content doesn’t have to be text-heavy blogs, white papers, or case studies. Get creative with contests, giveaways, surveys, and other tools that build engagement. Allow yourself to interact, and gain insights from your target audience.
Stick To The Plan
One of the most common problems with social media marketing plans is not following through. Also, consistency and engagement are important for effective engagement, generating interest, and growing your audience. Therefore, social media marketers need to stay motivated and maintain consistency in striving for long-term growth and constant momentum building.
Start Implementing Your Social Media Strategy
As you start implementing your business’s social media strategy. These seven tips will prove invaluable to your social media marketers in creating quality social content that drives engagement and ultimately leads to sales.
If all of this seems a bit scary, that’s okay. With time and experience, it becomes a natural part of a complete strategic marketing plan.