The epidemic has upended the retail world. Providing a one-of-a-kind buying experience for your clients is becoming more important if you desire to compete in today’s market, both online and offline.
One method is installing projection systems on shop walls that allow customers to interact with advertisements. This expenditure has the potential to aid your business in competing successfully in the modern retail market. In any article, we’ll explain the concept of interactive wall projections and how you can use this to increase profits.
What is an interactive wall?
We might think of the interactive wall as a technological update to static projections. The primary distinction is that interactive wall projection technology allows you to share displays that interact with your surroundings instead of just showing a static picture or video. You could, for instance, install a display wall that allows users to influence the projected picture via a variety of motion-based controls.
By doing so, you bring the target consumer right into the advertisement. As a result of this interactivity, recognition walls are an effective means of attracting new customers.
Interactive digital walls—what are they comprised of?
An interactive wall requires the following three technological elements:
- Bright projector
- Cameras with motion detection
- Dedicated digital signage software
Why Should You Use an Interactive Wall
Engaging
Which would you rather look at? A screen with a catchy tagline and an accompanying image, or one that lets you pick and choose the information that piques your interest?
Almost certainly the second choice. Eighty-one percent of those surveyed agreed that interactive material attracts attention more than static stuff. It seems that we would be more drawn to an engaging kiosk than a traditional sign, regardless of its medium. Your company’s brand recognition, customer loyalty, and bottom line will all rise with interactive marketing.
Making digital signage marketing in stores more engaging and interactive encourages spontaneous purchases. Seventy percent of marketers say they’ve seen improved conversion rates thanks to interactive content. Instead of just showing a picture or video of your wares, think of innovative methods to get your consumers involved in the digital experience!
It’s unforgettable
Which screen would you remember more easily: one with a catchy phrase and an accompanying image or one that gave you the option to see the most interesting material?
Once again, the second choice is more likely. The reason is that dynamic digital signage naturally stands out more than static digital signage. Advertising that engages the user somehow increases the likelihood that they will remember your brand. Interactive commercials increased 8% in unassisted brand memory and 10% in aided brand memory, such as when seeing a later ad or piece of marketing.
We now get the daily information equivalent of 174 newspapers. Wow, that’s a lot of data to process at once! The truth is that by three days, the typical individual has forgotten 90 percent of what they’ve just heard.
Making our digital signs interactive improves the chances that your content will be remembered amid the 174 newspapers’ worth of information we take in every day.
Impactful
One thing that we can’t stress enough is that customers have higher and higher expectations of brands. They want genuine human connection in an environment where continual distraction is the norm. That’s why it matters so much that your content is exciting and engaging to them.
Creating Your First Interactive Wall
With an understanding of the benefits of the interactive wall, let’s examine the components needed to get started.
Set objectives
Your first step in using interactive wall technology will be to define your goals. If you answer in the affirmative, you may want to entice more passing customers into your shop. Instead, are you focusing on swaying the customers’ opinions you already have?
The answer to this question will steer the development of your intended technology. Before shelling out cash, be sure you clearly know what it is you want to accomplish.
Purchase the correct technology
Following the establishment of objectives, it is time to invest in the tools that will facilitate their accomplishment. To begin, you must get a projector with enough technological characteristics to illuminate the room. Then, you will want digital signage software designed to make and distribute interactive displays to clients.
Make your displays
After you’ve set up your equipment, you can start making the presentations you’ll share with others. It’s possible to make a wide variety of displays using the cutting-edge technology of interactive wall projections, which may be very entertaining for viewers. Be bold and think beyond the box.
Consider hiring a designer to help you out if you’re serious about doing this right. You may get assistance determining and designing the best displays for your store, merchandise, and marketing objectives.
Monitor your progress and modify
Refrain from assuming your work is done because you have begun sharing your displays. After your displays have been set up, you must verify that they are functioning as expected.
Other metrics may be more appropriate, depending on the objectives you set for this project. Put your plan into action, and feel free to switch things up if you are still waiting to see the desired results.
