Ensure That Your Review Profile Stays New
Before we get into the details of how to Get Google reviews, there’s a fact you need to be aware of: 85 percent of people don’t trust reviews that are more than three months old and 40% only review reviews that have been published in the past two weeks. That means it’s not enough to receive 100 5-star reviews before calling the shots. You must continue to solicit reviews, to ensure that your review profile stays new.
Google local guides a global community of explorers who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. Millions of people rely on contributions like yours to decide where to go and what to do. Reviews on Google might be difficult to obtain and difficult for clients to leave for you. The approach certainly isn’t as simple as it could be with Google. Get Google evaluations from current and previous customers, nevertheless, if you’re serious about bringing in additional clients via local search results. It is easy to accomplish this by incorporating the following strategies for generating reviews listed below into your marketing plan.
1. Ask Customers Directly for a Google Review
One of the simplest methods to obtain the most straightforward way to get Google reviews is to request one! Requesting reviews is usually the easiest way to ensure that happy customers are notified of your request. If you’re in contact with a customer who is happy and they are happy, ask them to write an online review. It’s as simple as that! Why you should have online reviews 85 percent of customers do not trust reviews that are more than three months old.
2. Send a Follow-Up Email for More Google Reviews
When a job is completed successfully, Send your client an email to follow up and request that they leave you a Google review.
In your email, make certain to include:
- Be personal
- Thanks to your client for selecting you
- Make sure to tell your customer how much you appreciate them and read their comments.
- Explain to your customer why feedback is crucial.
- Give a direct link to customers to leave reviews on Google. Google review
3. Leave Behind a Leave-Behind
A leave-behind can be described as a piece of marketing collateral you can leave on your customer at their property, such as a Google reviews card. They are more popular with contractors and local service businesses.
For instance, if you’re a flooring company that recently installed brand the latest oak flooring at the home of a client, you might consider keeping a file with the following information:
- Maintenance and care tips for the floor that is newly installed
- A telephone number in the event that the customer needs to follow up on concerns.
- A business card for a business.
- A Google review card
- Simple, clear instructions on how to utilize the review card.
Do you feel that you don’t have the money to print hundreds or thousands of leaves behind?
Don’t worry, create an electronic version!
4. Add A Review Link To Your Website To Get More Google Reviews
Another method to earn additional Google reviews is either to add reviews on your site or develop an individual review link.
- What Is A Custom Google Review Link?
A customized Google review link is precisely what it sounds like: a custom URL that you can design where your clients are able to leave you feedback. If someone clicks your customized Google review page, the following box opens up:
- the Google review link generator
This can help you gain more reviews because it will make it simpler for your customers to review you.
It is possible to do this in many ways, such as by placing an URL in your website’s footer or header or displaying a light box that asks customers to leave a review.
5. Install Review Generation Tools to Get More Google Reviews
Review generation tools help make reviewing significantly easier. We’ve written a complete guide to the top online review platforms. So make sure to go through it. For instance, Review Buzz is a popular online marketing tool created to assist business owners to obtain greater Google reviews (and Reviews on different platforms but we’ll stick to Google for the moment). Unfortunately, Review Buzz isn’t free. They do offer an opportunity for a trial period of 30 days. The Review Buzz has helped a client of ours to earn over 575 reviews in the first year of its introduction on their site. From the 575 reviews, the client received 90 Google reviews and an average score of 4.7-stars!
These are our top review generation platforms that we would recommend:
- Nearby Now
- Broadly
- Grade.us
- NiceJob
- pulse
- BirdEye
- Podium
- ReviewBuzz
- ReviewTrackers
- Customer Lobby
- Trustpilot
6. Follow-Up Your Review Requests Multiple Times
If a client doesn’t leave feedback the very first time you request it does not mean they’ll never leave a review. They might have been caught at the wrong time when you first made a request. Maybe they wanted to write an online review following the initial two, but they did not remember. It is recommended to create two follow-up email templates as well as your initial review request and keep the total number of reviews you can request to three. Send an additional request every week, or perhaps every two weeks until you’ve reached your maximum. It’s true that some people aren’t going to leave reviews regardless of how many times you’ve asked. However, that doesn’t mean that you shouldn’t attempt it.
A consistent follow-up process keeps your business current in clients’ minds and creates additional points of contact between your customers and you.
7. Keep Your Cool When You Get a Bad Review
If you’ve had a bad review. Don’t be defensive, don’t make excuses, just accept the responsibility and promise to fix the issue. I’ve seen our customers turn an unfavorable review into a 5-star rating just by being kind and putting things right. If your customers can see that you are attentive and responsive to negative reviews, they’re more likely to view the company as trustworthy and then choose your products. If the review is genuine and not a fake review, you should follow these steps.
8. Add Call-to-Action and Popups on Your Website
People procrastinate. It’s a fact. I’m aware of that. Everyone knows that.
To nudge people into putting off their tasks, you can include lots of CTAs on your site, and even by creating a small pop-up that encourages users to write a review. You’ve probably seen these pop-ups or CTAs at work. They usually say something like “Are you enjoying [insert item here? Write us a review!” I know I encounter them each time I’m using one of the applications on my smartphone as well as several times throughout the day while browsing websites that I use to work.
9. Respond To Your Reviewers
You must respond to online reviews, both positive and negative.
If a customer reviews you and leaves an excellent review, you should thank them!
If a client leaves a negative review, please follow the steps in the following steps:
- Take care to address the problem
- Make apologies for the situation (even in the case that your company is not in the right)
- The best way to resolve the issue is privately
Google acknowledges businesses that have responded with Google reviews.
10. Provide Great Customer Service
Reviews on the internet are usually similar to the evening news at six o’clock news: you only see the bad and not the positive. The most effective way to gain Google reviews is to offer excellent customer service to each customer you meet. If a client is completely over by your company and the service you provide or the product they bought or the experience they experienced it’s likely that they’ll be compelled to write a review you need to ensure that it’s the real Google review!
Wrap Up
In the end, having both positive and negative Google reviews isn’t too awful for your online image. The ability to have a mix of good reviews and negative reviews is a great thing. It indicates that you’re a legitimate business and you didn’t merely beg or force your clients to praise your company. At the end of the day, the most important factor that matters is receiving additional Google reviews and keeping them as brand ambassadors on your website, to add more value to your business and attract new customers.
