Did you know that more than 25% of small businesses in the United States don’t have an established website?
Having an online presence is critical if you want to find new customers and maintain consistent sales.
If you want to develop or revamp your marketing tactics, there are a few things to keep in mind.
Keep reading to discover the key aspects of creating a strong digital marketing strategy to increase profits!
Establish Company Goals
One of the first steps in creating a digital marketing strategy is to establish your goals.
Without goals, it’s easy to lose sight of what you’re doing and your efforts won’t be as productive. Goals will motivate you and guide your decisions on what to post online and how to implement each phase. You should start by writing simple, generalized goals and then you can further break them down.
It helps to keep your goals nearby when you look at your timelines and tasks. It’s okay if you need to adapt your timeline. Goals should be specific, measurable, and doable.
Each quarter, you should put time aside to ensure your goals are aligning with the company mission and branding.
Identify Your Market
If you want to learn how to increase sales, you need to know what type of consumers to market towards.
Your target market is essential for marketing plans since you want these consumers to connect with your products or services. Each generation has its preferred method of research, which will also play a role in your marketing strategies.
When companies market toward the general public, the ads don’t come off as genuine or relatable. If you’re struggling to identify your market, take a look at your competitor’s websites and social media accounts.
Once you’ve pinpointed your target market, be sure to include it in your business plan.
Update Your Website
Outdated and nonexistent websites could be hindering the success of your company.
If you don’t have an accurate and up-to-date website, you’re harming your chances of survival. Most consumers research companies and look at their websites to determine if they want to make a purchase.
For companies that already have a site, you should navigate through each page and change your perspective. Changing perspective and looking at the site as a consumer can help you identify strengths and weaknesses on your platform.
Many people recommend hiring a local digital marketing agency to update or create a website. Graphic designers can develop a user-friendly site that is eye-catching and resourceful. Although you can make your site, the results are far better when you work with an experienced team.
Post Engaging Content on Social Media
People in America spend an average of 4 hours each day looking at their devices.
This time doesn’t include working at the desk. Knowing how much time consumers spend online can help you reach your target market effectively.
Depending on your market, you should create a business profile for their preferred platform. For example, Millennials and Gen Z prefer TikTok over Facebook. When you post engaging content on your page, it gives consumers a chance to learn more about your company without having to spend a dime.
You can post photos, videos, and descriptions of the services and products you provide. Focus on using popular hashtags and don’t forget to respond to comments and messages!
Create a Budget
When it comes to making any plans or investments as a business owner, you know that a budget is also required.
An accurate and strong budgeting plan can help you stay out of debt and make the most of what you’re working with. Even if you have a tight budget, you can still do a lot of marketing for free online. Take a look at your total budget for marketing and formulate how much you can put toward digital efforts.
Common marketing expenses include paying for graphic designers, sponsored ads, and SEO services. Research local prices for the services and ads you’re considering the most. You can reserve portions of your digital marketing budget toward needs, wants, and savings.
There is a lot you can do with digital marketing, no matter how big or small your budget is. If you’re willing to get creative and put in the time, you won’t spend much.
Invest in Ads
Have you ever clicked on a social media account or website because pictures from an ad stood out to you?
Digital marketing with ads is a great way to increase branding and find more customers. When consumers have a visual to connect with your company, it’s easier for them to remember your business. With proper coding, you can help your potential customers learn more about your products through a click of a button.
Although ads can be a great way to advertise, you don’t want to overwhelm consumers. Too many ads could look like spam if they aren’t genuine or well-thought-out. Facebook is a great platform to post ads since many people already use it to discover more about local businesses.
It’s common for businesses to run online ads when they have an upcoming sale or are opening a new location. You can use your ads to educate the public or generate excitement, and they almost always show positive results.
Implement SEO Strategies
Search engine optimization tactics can help you expand your company online and through sales.
Depending on the services you need, you could spend as little to nothing on SEO services that will increase website traffic. The more people you have visiting your site, and the more engaging content you produce, the higher your sales profit will increase. Improving your search rankings is also possible when you start implementing SEO strategies.
A great place to start with SEO is with keywords. You can use specific keywords and phrases that people commonly look up. Insert these keywords into your social media and website content. The internet uses algorithms that will connect consumers to your site and services!
Follow KPIs
Key performance indicators can help you determine if your marketing strategies are effective.
Revenue growth, profit margins, and customer retention rates are a few of the most common KPIs to measure. You should also monitor revenue per customer and customer satisfaction. If you don’t evaluate KPIs, your marketing strategy might appear effective, when it isn’t producing the best results.
As a business owner, you don’t want to be left in the dark when it comes to revenue and customer retention. Work with your team to gather data and discover if your efforts are enough.
Ask For Feedback
Opening a discussion about marketing with customers and staff can help you gain insight into your attempts to increase sales.
Running a business will pull you in many directions and it’s difficult to get a full grasp of everything going on. If you want to ensure that your marketing is helpful though, you can ask the people that are seeing the ads. You’ll need to take constructive criticism well if you want this plan to work, and also be willing to make changes.
Feedback from others can help you resolve issues when connecting with consumers since they know what they want to see. A great way to get feedback is by emailing a survey. You can also get feedback through phone calls, reviews, and social media.
Have Fun
When you aren’t passionate or excited about your work, it’s challenging to get others excited.
If you want to help brand your company in the best light, don’t be afraid to have fun and enjoy new connections with customers. Posting online content is the easiest way to make the most of marketing since you and your team can get creative.
Many people recommend posting exciting or funny videos on a TikTok page. You can follow the latest trends to see what ones you can take part in. If you have enough fun and post a good video, it just might go viral!
What Does Your Digital Marketing Strategy Look Like?
If you don’t have a strong digital marketing strategy, your company will fail to grow and see consistent profits.
Most people make purchases online or discover companies from their devices. Overlooking a digital marketing plan could prevent you from connecting with your target market. You will see positive results when you make a plan, follow KPIs, and stay within budget.
Don’t be afraid to get creative and update your website or social platforms to attract more attention.
Make sure you check out our page more for info about the types of marketing and how to increase sales organically!
