It is needless to say that billions of users across the world are using google everyday. Be it a mobile device or desktop, people make searches every second of every minute. It is because of the massive traction that google brings that now the google business messages have become extremely popular. This goes hand in hand both for the customers as well as for the business organizations.
In this article, we shall discuss everything there is to know about google business messages. Moreover, suggesting the various ways in which it can be used to drive the conversations forward.
Customers searches come directly to you
Google business messages have come out to be quite a revolution. Launched in 2017, it is a part of Google’s business offering. From detailed information and address of the business that the customer wishes to avail services from to clickable e-commerce, the customers won’t have to be hassled for getting in touch with a brand. With the help of business messages the businesses can reach out to the potential customers.
Google business messages in action
One would often ask the question as to how do the google business messages work? Well, for the customers who have looked for your brand on google, the business messages gives them the option to directly text you and chat. Now, as a business organization, you can have notifications set as to when these messages pop up. Not just this, google business messages can also be used to reach out to the potential customer.
How to get in touch with a brand
For customers looking to get in touch with a brand or a business organization, the process is pretty simple. You google the name of the business and then you will spot a chat button on their business listing (only if they have opted for the business messages). Now, once you’ve found this option all you have to do is click on it and send across a message to the business. While there is a usual list of questions that pops up on google business messages, the customers can also type in questions of their own.
How much time does a business have to respond
The aim of google business messages is to make the entire process simpler and faster for the customers. They shouldn’t be kept waiting for a response. And hence, any business organization needs to respond to the google business message within 24 hours from when it was sent. For the businesses, make sure to turn on the notifications button on your device. This helps in letting you know once a customer has dropped you a message and choose to instantly reply to it. Moreover, you can also connect the google business messages to your mail account on google and choose to receive the notifications there.
How can a brand respond to a google business message
With the 24-hour window established, it is important that a brand adheres to it. Now, the organization can choose different routes to respond to a google business message. You can do this either through a mobile device or through a laptop/computer. Now the aim of the google business messages is to meet your customers in their time of need and that is exactly what the business organizations should strive for.
Benefits of using google business messages
A company or a brand can derive a host of benefits from the usage of the google business messages. This includes:
1- Power of the most powerful search engine
Google is by far the most frequented search engine in the world. There are billions of searches everyday. This is why the google business messages hold a unique value for businesses since everyone uses google to buy or sell or utilize services. And if the customers can contact the businesses directly about this trade, what better way to do business than this. Moreover, businesses can harness the power of google business messages. They can and use it for a quick customer satisfaction survey every time after a conversation is solved or marked closed. This helps in facing the problem areas so that the customers don’t have further issues.
2- Add integrations to google business messages
With the options of a variety of ad ons and integrations, the google business messages are becoming better and more advanced. You can integrate the google business messages with an existing API so that the communication with the customers is automated. Be it chatbots or voice bots, all of these are alluring ad ons that can entice the customer to look your way for their needs.
3- Business messages come with rich media
The google business messages are inbuilt with a variety of rich media features. This includes photos and carousels and to be able to connect to chatbots. This helps in personalizing and customizing the chat so that the customers feel rather special in the services being offered to them. Now, businesses can upload photos or carousels. They can also add brochures for the customers to look at and choose the services from.
4- Improve efficiency of responses
The google business messages are here to save the day! Businesses can now cater to multiple conversations at any particular time. This is less time consuming and helps you to help more people with the chance of them becoming potential customers.
5- Suggesting actions to customers
With the help of google business messages, the companies can suggest various replies and relevant courses of actions to the customers. This usually appears at the bottom of the screen. Once the suggested list of actions is decided upon, they can be mentioned and the customers get all the help they need.
Hence, businesses across the world are making a stride. Thanks to the google business messages! If not yet, then what is the wait for? Let’s start using the messages to make your brand powerful, today.