The importance of SEO to the operation of an e-commerce business cannot be overstated. Over 67% of user clicks go to the top five Google search results, therefore it’s obvious that having your pages and items appear in those locations will significantly increase lead generation and income.
A solid SEO plan can help your website rank well for the keywords that are pertinent to your industry, but since your competitors are all vying for the same spots, your strategy must be highly effective and thorough.
In order to make sure that every component of your SEO strategy is on target, this tutorial will examine a checklist of important activities to complete and areas to cover.
1. Establish the Base for Your E-Commerce Site
You need to have a solid foundation for your website before you even consider looking for keywords or writing content for it. This entails making sure that your website has the fastest loading speeds, is search engine friendly, and has high security.
Additionally, you ought to install an SSL certificate because Google’s algorithm may heavily depend on it. By repairing any coding problems or missing links, it also guarantees that your website loads swiftly. Verify that your website functions properly on mobile devices by testing it as well.
2. Conduct a keyword search
The goal of SEO campaigns is to rank highly for specific keywords. You can find out which keywords are important for your company and which ones you might be able to rank for by conducting keyword research.
Whether it’s a company, product, service, or other type of content, keyword research aims to identify the words and phrases that people use to locate information on search engine results pages (SERPs). There are many SEO tools available to assist you in researching keyword search volumes and competition.
3. Watch out for the Competition
The e-commerce market is extremely competitive; you will constantly find other companies striving for the same customers by providing comparable goods and services. If you want to stay one step ahead of the competition, you must monitor what they are doing.
You can construct lists of your competitors and identify the competition with the aid of tools like the Audience Overlap Tool.
You can also use tools for competition keyword analysis to discover the keywords that are effective for your rivals, as well as potential weaknesses and poorly performing phrases.
4. Use keywords in strategic locations
Once you’ve chosen some relevant keywords for your SEO campaigns, you need to employ them effectively and strategically distribute them across your website. A crucial component of any SEO effort is creating pages and posts with keywords in them.
However, simply including the keywords in the main body of your posts is insufficient. By placing those terms in the headings, which are the most significant elements of the page, you need to draw attention to them. For instance, the H1 heading is the most significant line of text on your website. It must contain pertinent keywords, and those keywords must appear in H2s as well.
5. Use appropriate URL keywords and title tags
Another essential component of your SEO campaign’s content is title tags. They are typically the first text that consumers encounter while browsing through Google search results, and those few words have the potential to make or break whether someone chooses to click or not.
Therefore, the title tags must contain significant and pertinent keywords, link directly to the right pages, and refrain from being overly lengthy or confusing in any manner. It can be beneficial to include keywords in the URLs of your sites because it will make it easier for both potential visitors and Google to understand the content of your pages.
6. Don’t Forget to Include Image Names and Alt Text
Although frequently disregarded, this step in the process can significantly impact your organic visitor volumes and search engine results. If your material includes images, you must be sure to change the file names and alt text for those images.
Google actually reads the alt text to understand the context of an image, which can help with rankings. It also reads the titles of the images. Therefore, if you’re just uploading files with names like 040191.jpg from a device, you can be losing out on SEO potential.
7. Avoid keyword stuffing
If you want to rank higher, it’s crucial to use keywords effectively in your article. On the other hand, you shouldn’t make the error of stuffing as many keywords as you can onto a page and hoping for the best.
When it comes to successful SEO, this is referred to as “keyword stuffing” and is seriously to be avoided. In fact, including too many keywords will lower your rating since they appear “spammy.”
Before publishing, check your content to make sure that it isn’t overstuffed with keywords or that the same term isn’t used again in an unnatural or illegible way.
8. Take Advantage of Backlinks
Last but not least, you need to consider how your website will acquire backlinks. Links from other websites, or “backlinks,” are among the finest ways to establish authority. They demonstrate your site’s credibility by informing Google that you are an authority on the topic.
There are many strategies to build backlinks, including partnering with other companies or contributing guest pieces to other websites.
Hire an SEO company in India to manage your plan if you can’t complete these chores on your own. They can raise your ranks because they are knowledgeable in these techniques and are professionals in their sector.