A Game-Changer for Marketing Needs (=high-volume printing)
When it comes to direct marketing, it can be challenging to determine just what to print and what to handle digitally. For every type of business and marketing need, high-volume printing solutions remain a vital part of your marketing strategy. The truth is that direct mail continues to provide one of the strongest and most reliable responses of any marketing out there. It’s a crucial option and it simply cannot be replaced by pure digital marketing.
What happens when you pair the high effectiveness of direct mail with digital solutions? You open a whole new window of opportunity. It’s a total game-changer. Learn more below!
What is Digital Direct Mail?
Digital direct mail bridges a gap between data and physical outreach. Using digital targeting, you have a much higher likelihood of catering to consumer behavior, the right demographics, purchase history, and even online engagement. Through these channels, you can better personalize mail pieces that are delivered directly to a customer. You don’t have to just send out generic flyers and mass promotions. Instead, you can send out pieces that are uniquely tailored to the recipient of those pieces.
We’re assuming you use some sort of CRM system. You have a means of managing your customers or clientele and all of their data. Think of this as an extension of such a system. It takes that unique data and helps provide personalized mailers for each individual. It creates tangible touchpoints that cut through the generic noise and overcrowded inboxes of those people.
The Power of High-Volume Printing
Personalization is the key here, but there is no doubt that high-volume printing is the best way to reach the masses, right? With digital high-volume tools, you can do this at scale and make it cost-effective, thanks to dynamic content changes that don’t require you to reset with every single creative.
A high-volume digital press can update little things like names, offers, images, and other details without re-creating or resetting every time there is something to update. The technology allows marketers to create many personalized pieces with very minimal setup and a fast turnaround time, leading to both customization and efficiency.
The Benefits of Digital Solutions Paired with High-Volume Needs
Let’s look at some of the key benefits of this approach:
- Precision Targeting: use rich data to ensure the right message reaches the right person and does so at the right time. It can be triggered by online behavior or even as part of a campaign, causing mail to be sent in real-time based on pre-set conditions as you define.
- Personalization on a Scale: high-volume digital printing doesn’t just slap a new name on every letter, it creates an entirely unique piece. Those pieces can be localized, have new imagery added, and can even reflect past purchases or behavior to match the customer segment precisely.
- Higher Engagement Rates: direct mail tends to have a high shelf life and high recall rates, often leaving a better impression than emails do. Tangible mail is often kept, revisited, or even shared with others and when you personalize it, the engagement will skyrocket even further.
- Faster Turnaround with Lower Costs: digital presses enable rapid production capability without plate-making or complex setup requirements, allowing high volumes with scalable changes that are flexible and budget-friendly.
Final Thoughts
High-volume printing with digital direct mail solutions isn’t just another trend. This evolution of traditional marketing gives you the best of both worlds with details that stand out and personalization capability. You don’t have to choose between personalization or scale – instead, try a solution that drives deeper connections and really works.
