Tips to Promote Your NFT Art
These days, minting and trading NFTs are extremely popular. Making an NFT marketplace and minting it on a well-known marketplace like OpenSea is probably an appealing alternative for digital artists.
It’s crucial to realize that simply minting an NFT art won’t do; you also need to learn how to market your NFT collection. It’s critical that you advertise and generate excitement for your collection in this day and age when new NFT collections are frequently introduced.
The most popular NFT collections take marketing very seriously, presenting detailed roadmaps for upcoming releases. Here are some effective strategies for marketing your NFT artwork.
Promote on Instagram
Instagram is the ideal place for showcasing your NFT collection because it allows you to share digital artwork and images. Some of the most well-known artists in the world utilize Instagram to generate buzz about and draw attention to their impending releases.
More importantly, Instagram promotion is much more practical. Simply look for pertinent hashtags and begin using them while uploading pictures.
For each image, you publish, be sure to include a few keywords, and even more crucially, relevant captions. It might be a good idea to investigate Instagram post boosting if you really want to increase your reach.
You may utilize Instagram Reels, Highlights, and Stories to give your fans a sneak look of sorts. To acquire more attention, try coming up with original Instagram Reels concepts.
2. Use Appropriate Hashtags
Not just for Instagram, hashtags exist. They are a wonderful way to find popular subjects and the most recent information and are utilized on practically all major social media networks.
The right hashtags can be found and used in a variety of ways. You may start by keeping a watch on the most important NFT producers and influencers in the industry. There are numerous accounts on Twitter and Instagram, including well-known ones like:
You can also simply perform searches for various hashtags to determine which ones are most popular. Always use those hashtags while publishing new content to expand your audience.
3. Join Discord Servers
You must include Discord in your approach if you want to advertise your NFT collection to people who are actively searching to invest in the next big venture.
You can join a variety of public servers, including those linked to ongoing projects and those exclusively focused on promoting new NFT collections. Your audience is likely to be more interested in upcoming NFTs here because most Discord users are often quite eager to invest in them.
4. Promote NFTs on Reddit
Reddit is yet another excellent venue for promoting your NFTs. Reddit, also known as the “first page of the internet,” is excellent for release NFT collections mainly because of its large user base.
Active NFT investors frequently search through several subreddits to find interesting NFT projects early and invest before the price soars. Reddit must be a part of your marketing plan if you’re serious about becoming a successful NFT maker.
5. Hire an Influencer to Promote Your Artwork
Recruiting an influencer might be a smart move if you want to invest some money promoting your next NFT collection. Influencers in the NFT industry typically charge a range of prices, mostly based on their audience size, fan base, and the promotion strategy you select.
You’ll probably pay more for a full-length film than, say, a shoutout on an Instagram Reels post. Influencers can be found on a variety of websites and apps, including Facebook, Instagram, TikTok, and others.
5 ways to make NFT
Over the past year, NFTs have developed into a cultural phenomenon that frequently makes headlines due to celebrity involvement, antics, scams, and legal disputes. There are still many reasons why someone would want to try their hand at making one, even though it’s difficult to predict whether they will maintain or regain their popularity after a market dip or two. In a market where innovators have made millions of dollars who can resist?
Before we discuss how to build an NFT utilizing two of the most well-known marketplaces, let’s first discuss the fundamentals of what an NFT is and the choices you might have to make before opting to sell one. (If you’re a little more familiar, skip to Step 3 to start the process of actually making a token.)
STEP 1: FIGURE OUT WHAT AN NFT IS
You don’t need to feel bad if you don’t know anything about NFTs if you’ve come here. Perhaps a buddy suggested that you market that photograph of your pet as an NFT. However, it would definitely be preferable if you had some prior knowledge of what you were doing before you went through the process of developing and selling one.
In addition to an explanation of the blockchain technology that NFTs use, we also have an entire explainer dedicated to NFTs and the culture that surrounds them. The rest of this book will make allusions to topics like Ethereum, proof of work, and other related ideas that you’ll better grasp by reading our explainers, while you are not required to study every word in them.
But first, a little TL; DR. Digital tokens kept on the blockchain is referred to as NFTs or non-fungible tokens. Each NFT is unique and can be sold as proof of ownership over some form of a digital file, unlike cryptocurrencies where each coin is identical (there is no reason to favor one Bitcoin over another).
Technically, any digital file can be sold as an NFT, but if you want to use a marketplace’s simple minting facilities, you’ll only be able to use those formats. You should keep in mind that your first NFT should most likely be some kind of image, video, or audio clip. We’ll talk more about that later. Such limitations could assist you in reducing the options if you are unsure of what you want to market as an NFT.
STEP 2: MAKE SURE YOU ACTUALLY WANT TO SELL AN NFT
There are a few things to think about if you merely have the naive notion that you want to create an NFT community because it seems like everyone else is, though. Transaction costs are the first significant one. Although you can construct NFTs on the sites we’ll discuss today for free, it can be more difficult to sell them.
The majority of NFT community are traded on the Ethereum blockchain; we’ll discuss those that aren’t in the section after this one. Every transaction on the Ethereum blockchains incurs fees that are paid to the miners. These charges are referred to as “gas,” and the quantity of gas required for a transaction (and hence the cost of that transaction) can vary greatly. There are various ways to create NFTs without using gas, which we’ll cover in a moment. Almost everything you do on the blockchain will cost gas, including minting an NFT, transferring it to someone else, and placing a bid to buy one.
It’s also important to keep in mind that purchasing gas does not ensure your transfer will be successful. Although you can pay extra to increase your chances, nothing is ever certain. To be clear, most transactions have a good chance of succeeding. You won’t receive your money back for the petrol costs you spent, though, if something does go wrong and your transaction isn’t finished.
The environmental impact of NFTs comes next. Most of the most widely used NFT marketplaces are powered by the energy-intensive “proof of work” Ethereum blockchain (you can read more about what that means here). While there is disagreement over whether selling NFTs one at a time affects the blockchain’s overall energy consumption.
STEP 3: CHOOSE A PLATFORM TO SELL YOUR NFT ON
It’s nearly hard for a single guide to cover all of the platforms that allow you to sell NFT project across a wide range of blockchains, let alone advise you on which one is best for your nft project. In this lesson, we’ll focus on two of the more well-known marketplaces, but you should be aware that there are others if none of them fits your nAt this point, it’s also important to note that our guide will teach you the fundamental techniques.
There are deep rabbit holes you can go into even with NFT markets that this tutorial won’t cover (things like selling an NFT project minted with OpenSea on Raible, programmatically generating collections like Bored Apes, and so on). Just keep in mind that this is only meant to lead you down the right path and is not intended to be a thorough compendium on selling NFT project. Two of these are AtomicHub, which runs on the Wax blockchain, and Solsea, which is based in Solana.
DO I HAVE TO USE A MARKETPLACE SITE TO CREATE AN NFT?
Actually, no. Your own smart contract can be developed, deployed on the blockchain of your choice, and then used to issue your own coins. But unless you’re extremely technical, you generally won’t want to take that risk and leap right in. The majority of users will wish to use one of the platforms mentioned above.
STEP 4: SET UP A WALLET
The software you use to store your cryptocurrencies, as well as any NFTs you wind up purchasing or minting, is known as a wallet. If you’re just getting started, the major concern is utilizing a wallet that is compatible with the blockchain you’re using. Coinbase offers a more detailed description of how wallets operate and the various options that are available.
One wallet that is extensively supported by Ethereum-based programs like OpenSea, Foundation, and others is of MetaMask. It may be used as an iOS or Android app or as a Chrome or Firefox plugin. Most platforms offer Coinbase’s own wallet, which you may access through an extension or app. If you intend to invest in cryptocurrency more widely, you might want to think about using Coinbase’s wallet since it supports blockchains other than Ethereum-based ones like Bitcoin.
STEP 5: CONNECT YOUR WALLET
After setting up your wallet, you must link it to the NFT marketplace you intend to use. This is made simple by OpenSea and Raible; just click the Create button in the upper left to be prompted to link your wallet. Following that, you’ll see a selection of supported wallets; selecting yours will then prompt you to complete the connection process.
You’ll notice a pop-up asking you whether you wish to connect your wallet if Metamask or Coinbase’s extension is installed; you can do this with a few mouse clicks. You can also access the market using the QR code scanner if you’re using the Coinbase Wallet app (which you can find to the right of your balance on the main wallet screen).
CREATE AN NFT projects
The page where you create an NFT projects will appear after you’ve connected your wallet; if you don’t land there, you may access it by clicking the Create button that both platforms have placed in the top-right corner.
A word about collections before we get started building our NFTs. Both systems feature collections, which are pretty much what they sound like. On Rarible, you can build a collection directly from the NFT creation screen, to which the NFT you’re creating will be added, if you wish to make a number of NFTs. You must first click on your profile image in the top right corner of OpenSea, then select My Collections > Create a collection.
We won’t go into detail about collections in this guide, but OpenSea will put any NFTs you create by default into an unnamed collection if you don’t specify one (you can edit the collection later or move the NFT to another collection), and Rarible lets you sell an NFT as a Rarible Single without a collection.
Let’s now begin working on our NFT collections.
LISTING AN NFT ON OPENSEA
You will be directed to the create new item page after clicking the Create button. To upload the file you’ll be selling as an NFT, first click the box with an image icon in it (though, do make sure to take note of the file size and type limitations noted above the selector).
Give your file a name or title after you’ve added it. Additionally, you can include a URL pointing to your website or Twitter account in the External Link area and use the Description section to properly describe your NFT to potential customers.
If you’ve set up a collection for your NFT, you may select it under those fields. You can also add attributes, levels, or stats that can essentially serve as metadata. This is where you would enter the details for an NFT that, for instance, may serve as a character in a video game. Use the properties tab to add details about an artwork that you’re selling, such as the medium, year, etc. All of these fields, however, are optional, so many users will probably be able to ignore them.
Additionally, OpenSea enables you to enter text that the purchaser or owner of the NFT will be able to view and act as unlocking material. This toggle-able area can be used to add items like a note of gratitude for their purchase, a link to join a private Discord, or a coupon to redeem anything on an outside website. If your NFT art is NSFW in nature, you can also use the explicit and sensitive material toggle.
Following those toggles and fields is a dropdown menu where you may choose between the Polygon and Ethereum chains to mint your NFT to. For additional details on the advantages and disadvantages of each, please refer to Step 3, but for the purposes of this example, let’s use Polygon as there are no fees associated with it at the moment. You will also have the choice to mint additional NFTs if you are minting with Polygon.
Following your selection of a blockchain, you should double-check everything. As long as you haven’t placed it up for sale, OpenSea allows you to edit the metadata after the fact, but it’s best to check everything is in order before engaging in any blockchain-related activity. Also take note that after the NFT art has been created, you won’t be able to modify the blockchain it is on.
Click the Create button once you’re ready to go. There may be some waiting while items upload, depending on the choices you’ve chosen and the type of content you’re selling as an NFT. You’ll get a screen indicating that your NFT has been created after it’s finished.
But to actually put your NFT art up for sale on OpenSea, you’ll need to leave the congratulatory screen and navigate to your NFT’s website (you can also get to it by clicking on your profile picture, clicking on the Created tab, and selecting the NFT). The page of the NFT will have a Sell button.
The “More options” dropdown allows you to limit who can acquire the NFT because it will be offered for sale as soon as it is listed.
Simply click the “Complete listing” button to submit your NFT for sale. A few transactions will require your wallet’s confirmation, either through the browser extension or the app. You will receive a screen letting you know that your item has been placed on Polygon, where transactions are free.
The cost of this transaction is totally dependent on the current price of Ethereum’s gas fees because it just pays for gas, not a charge for OpenSea. Prices from about $240 to $450 were visible in my initial tests in December 2021, but by June 2022, they had decreased to between $50 and $60. It largely relies on the price of Ethereum and the volume of transactions being attempted, so if the fees appear high you might want to wait until the price reduces. To keep track of transaction costs, use a website like ETH Gas Station or keep an eye out for a high-charge warning in MetaMask.
LISTING AN NFT ON RARIBLE
Rarible will initially inquire as to which blockchain you wish to mint your NFT on, giving you the choice between Ethereum, Flow, Tezos, or Polygon. In contrast to OpenSea, the website doesn’t pay Polygon fees, so if you’re utilising that blockchain, you’ll have to pay to mint or sell an NFT. Ethereum will be used in this scenario.
After selecting a blockchain, you must pick whether you want to make a single-edition NFT or a multiple-edition NFT—that is, whether you want to construct a limited-edition NFT that can be acquired by numerous individuals or one that is one-of-one. The pages you’ll arrive at are generally the same, but for this example, we’ll select single. You can only utilise Ethereum when creating a multiple-edition, and you’ll need to specify how many copies you wish to sell.
