A small business cannot be successful without a long-term digital marketing strategy. Whether you run an online business or brick-and-mortar store, you still need a consistent online presence to attract new customers targeted for your particular business.
Subscription-based marketing is the best way to establish this consistent online presence for your business. The term “subscription based marketing” refers to the monthly purchase of digital marketing services. Some examples of these services include:
- Blog Posts – Every small business website should have a blog page with new posts published regularly. The blog content can be about anything related to your company or its industry. New blog posts create fresh content for your website, which helps boost its search engine ranking on Google and Bing.
- Search Engine Optimization (SEO) – SEO allows search engine bots to detect and rank your business website after they crawl the internet looking for relevant content to match people’s keyword searches. SEO is a sophisticated practice requiring skilled and experienced digital marketers to optimize your website content for search engines effectively.
- Social Media Marketing – Posts on Facebook or Instagram are forms of social media marketing. Social media posts allow small business owners to engage with their target audience and present them with news and updates regarding their businesses.
- Social Media Advertising – Social media networks like Facebook, LinkedIn, and Instagram have unique pay-per-click advertising programs. They allow you to run paid ad campaigns to target specific demographics on their social media networks. Social media advertising is only effective if the campaigns get set up correctly. That is what a professional subscription-based marketing agency can help you do.
Successful digital marketing is all about consistency. Unfortunately, many small business owners purchase these digital marketing services only once and assume it will boost their search engine ranking. However, you cannot expect to establish an online presence for your business if you are inconsistent in your advertising efforts.
Subscription-based marketing services will establish consistency in your digital advertising efforts by utilizing these promotional tools monthly. Then your business website can gradually increase its search engine rank on Google and Bing. All you need to do is hire a professional subscription based marketing agency that sells these digital marketing services on a monthly subscription plan.
Here are the top 5 reasons for small businesses to invest in subscription-based marketing:
Running a small business takes a lot of time and effort. You probably don’t have time to continually write blog posts or optimize your website content for search engines like Google and Bing. So why not delegate these tasks to a subscription-based marketing agency that can do them for you? Then you can devote your time to specific tasks related to customer service and the operation of your business.
2) Social Media Management
Social media marketing has become essential for small business owners who want to establish their businesses with internet audiences. Since millions of consumers use social media to research companies and read reviews about them, you need a consistent social media presence to reach your target consumer base.
A subscription-based marketing agency can do more than post messages on your company’s Facebook or Instagram profiles. It can also offer social media management services to help you build a targeted social media following to generate quality leads with purchase intent.
3) Automated Billing
Subscription-based marketing services don’t require you to submit payments for digital marketing services manually. Instead, you will be automatically billed every month for the marketing services that are consistently delivered. That way, you won’t risk losing your search engine ranking because you don’t have to remember to submit your payment for these services.
4) Low Monthly Fees
Most subscription-based marketing services are affordable for the average small business owner and new startup company owner. Rather than spending thousands of dollars each month on traditional advertising like television commercials and newspaper ads, you can spend hundreds of dollars on highly-effective digital marketing services. Your small business will see much faster growth from this smaller investment.
5) Full-Service Marketing
Effective digital marketing services require you to create a custom marketing plan to target a particular audience that would be interested in your products or services. When you hire a marketing agency to assist your small business in this effort, they can help you create a full service marketing plan to ensure the right audience gets targeted for your business.
WGNR Can Help
WGNR is a subscription based marketing agency for small businesses. We offer monthly subscription plans for professional digital marketing services to small businesses and startup companies. Our specialties include social media advertising, public relations, blog post writing, SEO, social media marketing, and pay-per-click advertising.
We are a marketing agency based in Orlando, Florida. However, our subscription based marketing services are available to small business owners worldwide. Our experienced digital marketers offer free consultations with small business owners to create a custom full-service marketing plan which fulfills their advertising needs.
Are you interested in arranging a free consultation with our professional marketing team? Contact our marketing agency Orlando office at marketing@wgnr.co or use our online form to get started.
