Are you trying to rank for high-value, competitive keywords? Ecommerce stores aim to rank for search terms with high traffic and value. Since quality keywords increase search traffic, they lead to organic sales and conversions. But there’s a problem here.
It takes a lot of effort to rank for those terms. To rank well for highly profitable and competitive keywords, you must invest in ecommerce link-building techniques. Link building is essential for ranking. Therefore, in this blog, you will learn the best link-building strategy for ecommerce sites that will generate scores of relevant backlinks every month. Let’s jump in!
Creating Linkable Posts
Content still reigns supreme with ecommerce link building. Furthermore, it’s the best link-building strategy, according to marketers. Your ecommerce store will get more links if you build them naturally. Great content and products naturally lead to other sites linking to your store.
For example, you could get your audience’s attention by producing engaging long-form content regularly. A valuable long-form piece of content will do the following:
- Offer lots of value
- Arouse curiosity
- It’s beneficial to your readership
- Contains videos and images where appropriate
According to a Backlinko and Buzzsumo study partnership, long-form content receives 77.2% more links than short content. Furthermore, creators often make the mistake of having blocks of text. Ensure you include relevant images in your content to improve readability and comprehension. You want your content to be easy to skim, so leave plenty of white space.
Establishing Partnerships with Local Businesses
In eCommerce, “local” doesn’t mean the same thing as in a storefront business. You have a physical place for your store. Joining a local community can lead to new opportunities and connections. Get to know local businesses by attending local networking events.
You can leverage your connections in the business community to develop beneficial relationships, which may include links to your site. Your business can receive links in the directories of local professional associations or be involved in their promotional efforts.
You can get a promotion partner from a local company that sells similar merchandise. For example, you could promote your collars in a blog post if you sell dog collars. In contrast, a dog-treat business owner promotes treats in a giveaway that increases his visibility while benefiting the customers.
Setting Up an FAQ Section
Right now, you could probably write several frequently asked questions (FAQs) in your niche. You can develop hundreds more FAQs if you explore Google suggested searches, websites like Quora and Yahoo that provide answers to people’s questions, and tools like AnswerThePublic.com.
Rank them by search volume and begin writing. Organize your FAQs into categories so visitors can easily navigate them. To succeed, you must make your FAQs as good as you can. You could even possibly provide visuals, videos, and links that will explain the topic.
A fast, complete answer to a question is what most people want. You add value by providing that. Your responses will interest you greatly if you share them on social media and other places, such as message boards. Fortunately, you may be eligible for featured snippets if you rank well with your FAQs.
Investing in Offline Link Building
The world of e-commerce may appear to be virtual without a physical presence. Despite this, online shops always have a human behind them. Managing an e-commerce business is precisely like driving any other company. The goal of link-building is to build mutually beneficial relationships with other people.
Linking is much easier if you constantly communicate with the person. You can follow friends’ statuses, comment on their posts, and share directly through live sessions on social networking platforms. You have a better chance of getting a link when you stop being just a picture on the screen.
Online stores and bloggers often work together. Link exchanges are convenient if you offer something unique. Consider creative ways to compensate for links; you probably have some resources available as an online store. A free sample makes a big difference. You’re not only giving away something free, but you’re also showcasing your store’s product quality.
Creating Category and Product Resource Page Links
Creating links to category and product pages can be challenging for eCommerce site owners. Here, resource page linking is the most effective strategy. There are direct links to consumer goods products and categories on resource pages. For instance, music enthusiasts’ resource pages may feature music sheets, bass histories, and teachers’ educational materials.
Locate resource pages by using the most convenient method. Search for phrases like inurl:resources or inurl:links “product classification.” You can then reverse engineer the resources listed on the page to uncover more backlinks for that category once you’ve found several resource pages.
Create high-quality editorial links to improve SEO and reach the top of search engines. Using advanced tools makes connecting with enough PR professionals to achieve results easier. By using tools, you can change how you build links significantly.
It is a tedious and lengthy process with link building, but the results over time translate into higher traffic, conversions, and brand recognition. eCommerce link building is a long-term commitment; it doesn’t happen overnight.
But the best link-building strategy for your ecommerce site will depend on your needs. The ones listed here are great for getting links for your commercial site through creative methods, including generating interest in your products.