If you are having trouble keeping up with the challenging competitive circumstances in the restaurant industry in Canada, its perhaps time to invest in digital out of home (DOOH) digital signage. It takes your marketing from paper-based menus and billboards to digital screens. In this blog, we explain what makes DOOH digital signage beneficial for your restaurant. Stay tuned!
What Makes DOOH Digital Signage Perfect for Your Restaurant?
DOOH digital signage is a type of digital sign that uses LED technology to display content. DOOH signage is often used for advertising and marketing purposes, as well as for providing information to the public.
If you are looking for a way to take your restaurant to the next level, DOOH digital signage is the perfect solution. Here are just a few of the benefits you can enjoy by investing in Oongalee:
1. DOOH Digital Signage is Perfect for Your Restaurant Because You Can Use it to Display Menus, Promote Specials, and Show Images of the Food.
It makes you go paperless. Think of all the trees you would be saving and how this will help save the environment. As for your restaurant, it reduces the cost as well as inconvenience you have to bear every time you have to make a small change in the menu. Whether it’s permanent menu items or daily specials, they are all digital now, which means you can change them any time you want.
2. It’s A Great Way to Engage Customers and Get Them Excited About What’s on the Menu.
DOOH digital signage can help you increase customer engagement and loyalty by providing them with relevant, timely information about your restaurant. For example, you can use DOOH digital signage to promote special offers or events, or to display customer testimonials and reviews.
3. Your Restaurant Can Also Use DOOH digital signage to Show Videos or Host Contests.
This is yet another way to keep your clients not only engaged, but also loyal to your restaurant. A happy customer keeps coming back, and you would want your clients to love you for your business values. A business that hosts contents and shows videos is basically trying to keep the customer happy, which shows it cares and is willing to go the extra mile.
4. DOOH Presents a Great Way to Keep Customers Informed About What’s Going on in Your Restaurant.
DOOH digital signage can be used to show images of the food and display menus. DOOH digital signage is also great way to engage with customers and provide them with information about your restaurant.
5. It Can Also Be Used to Announce Special Events or Promotions.
Back in the day, before digital screens became a norm, a restaurant had to use traditional ways to announce promotions and special events. Some would use a megaphone, while most would use the tried-and-tested chalk and blackboard, because you can easily rub that off every day, and it gives a nice vibe, going with the overall restaurant theme. But now in the modern day, everything has gone digital. If you want your restaurants to make customers stay for the time it takes for their orders to get ready, you need to keep them engaged. This means you need to hold a special event like a contest and then give a promotional discount to the customer. They will keep coming back this way. DOOH digital signage lets you do just that – but on screen!
6. Restaurants That Use DOOH Digital Signage are More Likely to Attract New Customers.
Retaining your current customers is one challenge, and attracting new ones is a whole other debacle. But now thanks to the DOOH digital signage you get with Oongalee, you can easily grab the attention of passersby, because they are much more likely to accidentally see a flashy brightly lit screen than they are to read a billboard that’s just plain and dull.
7. DOOH Digital Signage Presents Your Restaurant a Cost-Effective Way to Improve its Marketing Strategy
DOOH digital signage can help you reduce costs by eliminating the need for print advertising. You can use it to display coupon codes or promotions that customers can redeem online. This will greatly cut all the cost you would otherwise undergo printing paper menus.
Oongalee is an Interactive Signage device, part of the DOOH digital signage devices we have. It displays online menus, countdowns, and lets your customers charge their phones as they wait for their food to arrive. It is a true game changer!
The Bottom Line
At the end of the day, DOOH digital signage has truly revolutionized the way business is done in the restaurant industry. It increases customer engagement, improves customer service, grows your profits, boosts branding, and cuts costs. It is really a win-win for both the restaurant and the customers. You will not go back once you invest in it!