Ecommerce SEO is optimizing your online eCommerce store for search engines like Google, Bing.
This means taking all the necessary steps to make your site appear higher in search results when users search for related keywords.
Best SEO agency in Toronto includes optimizing the written and visual content on your website, as well as the site’s structure and technical aspects.
Benefits of an Ecommerce SEO Campaign
1. Increase website traffic and search visibility
2. Minimizing paid advertising costs
3. Improve brand image
4. Get ahead of the competition (literally)
5. Improve your retargeting campaigns
10 SEO Strategies for Ecommerce
Now is the time to get into the details of search engine optimization for ecommerce. Here are ten effective strategies to optimize your store, and drive more sales through your website.
1. E-commerce SEO keyword research
Keyword research is the basis of any successful E-commerce SEO strategy. Keyword research is done to identify the search terms your target customers uses to find businesses and products like yours.
2. Build a user-friendly e-commerce site
Creating an engaging and user-friendly website experience is important for any business. With the special consideration that you will likely need to organize a large number of pages, it is recommended that you have a website with simple navigation, clear internal links and icons, and interactive pages to let your customers find and easily buy your products.
3. Implement On-Page SEO
Once your keyword strategy is established, you can optimize your pages for your target keywords. The goal is to target one keyword or set of keywords per page, to avoid multiple pages targeting the same term.
For example, let’s say you have a product page that sells black leather boots for women.
4. Create valuable and descriptive content
You may have heard “content is king” regarding E-commerce SEO. This is certainly true for e-commerce businesses. Besides optimization, best digital marketing agency in Toronto huge role in converting traffic into paying customers.
5. Invest in other organic marketing channels
Your website is one of many platforms that can drive traffic to your business. Other search algorithm-based platforms like Amazon, Pinterest, and YouTube are great for helping customers discover your products.
Each of these platforms has its own “surface” elements. For Amazon, these include using keywords in product listings, customer reviews, and product descriptions. For Pinterest, engagement and keyword optimization play a huge role. And with YouTube, using keywords in your video title, description, and bio can help people find your content.
6. Improve site speed and mobile responsiveness
Consumers want information, and they want it fast. Today’s e-commerce sites need to be optimized for users on the go (i.e., mobile) and need fast page loading speeds. This makes it easier for users to navigate the site and avoids accessibility issues.
The Google Sites Vitals report helps website owners identify and fix speed, image stability, mobile responsiveness, and rendering issues. Look at this report to ensure your e-commerce site is fast and well-optimized for all devices.
7. Earn high authority backlinks
Backlinks are essentially from other sites that indicate that your ecommerce site offers great value, products, and information. Earning backlinks to your E-Commerce SEO site can improve your site authority and drive referral traffic.
Some of the best methods for attracting backlinks are using organic strategies. For example, great blog content can encourage other sites to link to your e-commerce site. Another method, outreach, can solicit guest posting opportunities or encourage blogs that mention your products.
8. Maintain website security
SSL refers to the website security protocol standard for all e-commerce websites. Have you ever visited a website and received a “not secure” warning? Most likely, the site doesn’t have an SSL certificate. Many hosting platforms have a built-in SSL option. Work with your current web hosting company or ecommerce website developer to ensure SSL is enabled and your site is secure. You don’t want to discourage potential customers!
9. Use SEO Content Marketing
Optimizing your marketing and product pages is just the tip of the iceberg regarding content SEO. When doing keyword research, look for search terms that best apply to more informative content. For example, “Summer fashion trends for women” or “Workwear ideas for professionals” would be great story topics.
10. Evaluation and implementation of technical SEO
Technical SEO is about the coded and structured elements of your ecommerce website. In other words, much of the infrastructure lies below the surface. For example, your URL structure, sitemap, schema markup, and storage are all elements that require optimization but are invisible to users.
So here it is. You should know that these are some of the best E-commerce SEO strategies for ecommerce. Pay attention to each thing instead of choosing where you spend your time, energy, and resources.
When you do these things right, you will gradually earn organic leads. You should also know that SEO is a long-term strategy, and you don’t give up after a few weeks of trying.