Are you wondering how to make the most of your content marketing? Content repurposing is a great way to maximize your efforts, reach more people and get more value out of the content you already have. But what exactly is content repurposing and how can it help your B2B business? In this blog post, we’ll explore what content repurposing is, why it’s important for B2B companies, and provide a step-by-step guide on creating an effective content repurposing strategy. Read on to learn more about this powerful tool that can help your business stand out in a crowded market!
What is content repurposing?
1. What is content repurposing?
Content repurposing is the process of taking existing content and adapting it for use in different formats or for different audiences. For example, a blog post could be repurposed as a video, infographic, or even an ebook.
The main benefit of repurposing content is that it can help you reach a wider audience with your message. It can also save you time and effort, as you don’t have to start from scratch each time you want to create new content.
To get started with content repurposing, first identify the pieces of content that are performing well and that would be suitable for adaptation. Then, think about how you could adapt the content to create something new. For example, you could turn a blog post into a video by adding visuals and voiceover. Or, you could take an infographic and turn it into an ebook by adding more text and additional graphics.
Once you’ve adapted your content, be sure to promote it across your various channels to maximise its reach. And finally, don’t forget to measure the results so that you can continue to improve your strategy over time.
Why is content repurposing important for B2B businesses?
Content repurposing is the process of taking existing content and reusing it in different ways. It’s an important strategy for B2B businesses because it allows you to get more mileage out of your content, reach new audiences, and save time and money.
When done right, content repurposing can help you:
1. Maximize the value of your content: By repurposing your content, you can get more use out of it and get more bang for your buck.
2. Reach new audiences: When you repurpose your content, you can reach new people who might not have seen it before. This can help you expand your reach and grow your business.
3. Save time and money: Creating new content from scratch can be time-consuming and expensive. Repurposing existing content can save you both time and money.
4. Boost engagement: When people see that you’re constantly creating fresh, relevant content, they’re more likely to engage with it. This can lead to more website visitors, social media followers, and customers for your business.
What are the best types of content to repurpose?
There are a number of different types of content that can be effectively repurposed for use on a BB. In general, any type of content that is well-written and informative can be a good candidate for repurposing. However, there are some types of content that tend to work particularly well when repurposed for use on a BB.
One type of content that is often very effective when repurposed for use on a BB is video content. Video content can be easily embedded into posts on a BB, and can often add an extra layer of engagement and interest for readers. Video content can be sourced from a variety of places, including online video sharing platforms such as YouTube or Vimeo, or from your own website or blog (if you have videos hosted there).
Another type of content that works well when repurposed for use on a BB is infographics. Infographics are highly visual and can often convey information in a more engaging and digestible way than text-based content alone. They can also be easily embedded into BB posts, making them ideal candidates for repurposing. Infographics can be created using a variety of online tools, or you can outsource their creation to a professional design company.
Finally, another type of content that can be effectively repurposed for use on a BB is originally-createdcontent. This could include articles, blog posts, or even whitepapers or eBooks that you have created yourself. If you
How to create a content repurposing strategy
Assuming you have a blog with great content, how do you go about repurposing that content? Here are some ideas:
1. Create an ebook – Take your best blog posts and turn them into an ebook. This is a great way to get more mileage out of your content and attract new readers.
2. Create a video series – If you have the budget, hire someone to turn your blog posts into short videos. This is a great way to reach a new audience and add another dimension to your content.
3. Create an infographic – Turn your data-heavy blog posts into infographics. This is a great way to make your content more visually appealing and easy to digest.
4. Create a podcast – If you’re comfortable being on camera or recording your voice, turn your blog posts into podcasts. This is a great way to add another layer to your content and reach people who prefer to consume information in audio form.
5. Republish on other sites – Reach out to other bloggers or publications in your industry and see if they’d be interested in republishing one of your older pieces of content. This is a great way to get exposure for your brand and drive traffic back to your site
5 examples of successful content repurposing campaigns
One great example of successful content repurposing is Coca-Cola’s #ShareACoke campaign. The company took its classic Coke bottles and replaced the labels with first names. This simple yet effective change encouraged people to share photos of their personalized bottles on social media, resulting in increased brand awareness and engagement.
Another great example is Pepsi’s “Pepsi Moji” campaign, which featured customized emoji stickers that could be used on various social media platforms. The campaign was a success, generating over 2.5 billion impressions and becoming the most downloaded iMessage app in 2016.
These are just two examples of how companies have taken existing content and given it new life through repurposing. By thinking creatively about how to reach new audiences with old content, you can give your marketing a boost and achieve better results.
Conclusion
Content repurposing is an essential strategy for B2B companies. By taking the time to reuse and modify existing content, businesses can save money on creating new materials while amplifying their reach across multiple channels. By leveraging different types of media such as videos, graphics, and social posts in addition to more traditional formats like white papers and blog articles, B2B organizations can take advantage of a variety of opportunities for increased brand awareness and lead generation. With careful planning and strategic execution, companies that implement a comprehensive content repurposing strategy will enjoy greater success in the digital age than those who do not invest in this kind of marketing initiative.
