Blogging may be a reliable source of revenue, but not for those who have to start from scratch after their platform doesn’t work out for them. If you want to start blogging but aren’t sure how to find the top blogging platforms and choose the best one for you, you’ve come to the correct spot. With so many blogging platforms available, this blog post will help you select the best blog platform for you.
The fundamental goal of blogging platforms is to let authors quickly and easily publish content (whether articles, product reviews, or thoughts) via stand-alone websites, social networking sites, or email. Since a well-thought-out blog may attract a larger audience and establish a worldwide following, these platforms can also provide effective marketing and brand promotion tools.
So, before you put on your creative idea and begin banging out content to entice your virtual visitors worldwide, you must first choose the best blogging platform available. To help you out, we’ve hand-picked the top blogging platforms for 2023, so be sure to check them out before taking action.
Ghost
Ghost is a blog platform identical to self-hosted WordPress, except it is mainly used for blogging, whereas WordPress is considerably more versatile and has a more significant extension library. It’s also more adaptable than most other blogging platforms.
This platform is free and open-source software that you may install on your web hosting. It incorporates some of the essential features for bloggers, notably integrated platforms for monetizing your site with subscriptions rather than just adverts.
You can permit free member registration or charge for content access on your blog.
How To Create A Blog In Ghost?
There are two methods to begin using Ghost. The simplest way is to pay a Ghost to host the program for you. Unlike WordPress.com, you have complete control over your underlying site or data, but the Ghost team handles all technical elements for you.
Instead of going alone, you may download the program and install it on your web server. This increases the technicality of the lunch procedure, yet it saves money. The steps are similar to those for self-hosted WordPress:
1. Invest in web hosting.
2. Purchase a domain name.
3. Install the Ghost software.
Pros
1. Designed for blogging and writing.
2. The user interface is straightforward, clear, and simple.
3. It is rapid, as written in JavaScript.
4. The hosted version does not require installation.
Cons
1. Apps are tough to personalize.
2. Optioned are severely limited because of the reduced user interface.
3. There aren’t enough themes to modify the blog’s look.
Medium
Medium is a blog platform dedicated to bloggers specializing in providing niche content for viewers. It’s also where you’ll discover some of the most suggestive and fascinating content.
Medium’s built-in reader communities are what set it different for writers. People may browse through a comprehensive collection of publications and themes to locate your blog and subscribe to it with a simple click. They may even sign up to receive your posts in their email every time you publish.
Bloggers may post works under their accounts, manage their publications, or submit their content to more prominent publications for a chance to reach a wider audience. However, Medium offers bloggers to receive payment for their articles through the Medium Partner Program. This enables publishers or bloggers based on how much interaction their content receives.
How To Create A Blog On Medium?
Write an article on Medium by clicking on the option “Write a Story.” The interface is exceptionally straightforward and resembles WordPress’s Gutenberg editor. When you’re done, click “publish” and a few tags to make your work visible to the world.
Pros
1. Medium is easy to use because it requires no setup or coding knowledge.
2. It facilitates communication with a pre-existing online group of like-minded individuals.
3. You may focus just on writing rather than creating a website.
Cons
1. Features are limited.
2. Medium manages your audience, so losing your blog means losing all your followers.
3. Display advertising is not profitable, but you can try to generate money through affiliate marketing.
4. Some users are dissatisfied with the platform’s payment policies and how it promotes their material.
5. You compete with other content and more reputable media for the reader’s attention.
Business experts from HR, digital marketing, finance, technology, etc., may be found on LinkedIn. On LinkedIn, many are active, constantly posting articles and content marketing. Therefore, the LinkedIn audience is your objective if you want to position yourself as an influencer or leader in your industry.
The platform already has the attitude and expectations a business blogger would want for their websites. You must create engaging and sharing content to overgrow on a LinkedIn blog platform. Additionally, you may make partners and clients by converting your audience with your articles.
Pros
1. LinkedIn increases your connections with other businesses.
2. LinkedIn increases your visibility.
3. Helps you get ranked in Google rapidly.
4. Boosts the volume of visitors to your blog, eBook, or online business.
5. LinkedIn has integrated analytics.
Cons
Your reach and interaction depend totally on the algorithm, and you can’t monetize it directly.
Blogger
Blogger is one of the oldest bog platforms, although its popularity has dropped slightly. Although it’s an excellent alternative for personal blogs, it’s not the best for business use. Similar to other hosted platforms, it works by requiring you to register before using it.
Once you’ve created an account, pick one of the pre-installed themes, then start posting your articles. The editor section on this platform has a word document-like interface, but the user interface is identical to a Google+ profile.
Blogger offers various themes, each with a distinctive skin, advanced color filtering, and different minimalist widgets. However, there are no advanced or elaborate design customizations. The simple design option on Blogger keeps the attention on the text. By including advertisements in your work, this platform enables you to monetize it.
Pros
1. Blogger is completely free.
2. It is easy to use and manage without technical understanding.
3. It gives the advantage of using Google’s dependable and secure infrastructure.
Cons
1. There are few design alternatives, and third-party Blogger templates are not flexible.
2. Only essential blogging tools are available, and you cannot add new features as your site expands.
3. Updates and new features on Bloggers are rare.
4. Your blog may be suspended or deleted by Google.
Note: Some users start with Blogger because it is free, but when their blog gains more readers and followers, they switch to WordPress to take advantage of its additional features and controls.
Tumblr
Tumblr is one of the internet’s earliest free blog platforms. It has a lighter user interface than the others on the list. Unlike other publishing platforms, it concentrates on multimedia or social media content. Tumblr’s UI is more entertaining and easy to use. Join and start posting.
Pros
1. Tumblr is free for all.
2. It is easy to set up and utilize.
3. Tumblr includes a social media component.
4. Tumblr allows you to easily blog videos, GIFs, images, and audio files.
Cons
1. Tumblr’s features are limited and cannot be expanded as your blog grows.
2. Several Tumblr themes are available but cannot give additional functionalities.
3. You can’t back up or import your Tumblr blog to another platform.
HubSpot CMS
HubSpot CMS is a full-featured blog platform for any business website. It’s built on top of HubSpot’s marketing and CRM technologies. This blog platform allows you to establish a blog, collect subscribers, send newsletters, and do other things.
You may quickly alter the style of a website using their website builder, and you can even show content based on the reader’s behavior.
Pros
1. This easy drag-and-drop blog platform does not require any coding knowledge.
2. You can get started immediately since HubSpot will host your website.
3. HubSpot is an entirely SEO and conversion-optimized platform.
4. HubSpot also includes free SSL certification.
Cons
1. The HubSpot CRM contains free tools such as contact management, email marketing, and forums. However, there are no free versions of CMS available.
2. Pricing may grow more expensive as you advance up the categories.
3. The migrating procedure from another blogging platform may take some time, depending on your prior provider.
Final Thoughts
To wrap up this blog post, we believe that Medium is the most user-friendly blog platform for starting a blog. You set up an account and begin writing. There is no complicated installation procedure, no theme to choose, and no coding requirement. Register yourself now and publish your blogs. You may submit your first article within a few hours after signing up for the platform.
However, the downside of this blog platform is that you can write and publish. You cannot include extra features such as a custom contact form. It is not possible to grow your email newsletter list using Medium. In contrast, self-hosted WordPress allows you to take your blog in any direction and become a successful business only if you place suitable adverts on your page.
