Do you want to know how to take advantage of the TikTok mania that has now also invaded Italy?
If you’re thinking of using the social platform for your business or freelance business, but still wondering how to put TikTok into your sales strategy, then you’ve come to the right place. In this article we talk about TikTok tools for business.
Why TikTok?
TikTok is the number one destination when it comes to short-form videos . It is a platform whose main purpose is to entertain users and stimulate creativity at the same time.
Here are three keywords that summarized the success of TikTok :
- Joy : TikTok is the only social app whose users claim to use it for the purpose of smiling;
- Discovery : TikTok content generates billions of views every day and about 1 in 2 users claim to use the app to intercept new trends;
- Creativity : It is estimated that over 100 million TikToks are created every minute. Unlike other social platforms, most users are used to creating content.
This mix of novelties and peculiar features make TikTok a platform to be tested also by companies, a digital place in which to be present today. But let’s see in detail what TikTok tools are at the service of business objectives.
The Future of Video Advertising
Why when marketers talk about TikTok, do they want to point out that it’s not just a ballet app? The reason is simple: brands and professionals are now monitoring the platform with their video content on a daily basis, as they obtain organic visibility in terms of views that are now very difficult to reach on other social networks.
After all, TikTok is the social network that has grown the fastest in the last 18 months. According to a recent report by App Annie , the well-known application that collects statistical data from social platforms, TikTok has overtaken Youtube in the USA for average video viewing time.
In detail, the analysis reports that US users of TikTok watch on average over 24 hours of content per month, compared to 22 hours and 40 minutes spent on Google’s video platform. In the UK, the difference is even more stark: TikTok overtook YouTube in May last year and users are reportedly now watching nearly 26 hours of content per month, compared to fewer than 16 on YouTube.
TikTok and lead generation
TikTok not only guarantees greater visibility and a new and original way to communicate with your target, but also offers companies concrete tools to obtain contacts.
Lead generation helps businesses reach customers and drive conversion the easy way. In fact, in a few steps it is possible to insert a contact form integrated in TikTok, which allows you to capture the information of users who are interested in certain products and services.
The lead data thus obtained can then be downloaded manually, or integrated into the copany CRM by automatically feeding the database .
TikTok and Shoppable Ads
After the previews, it’s now official: the shoppable ads have arrived on TikTok thanks to the partnership with Shopify . A novelty that promises to change the social commerce landscape.
How do Shoppable ADS work? The feature allows the managers of a Shopify-branded ecommerce to create interactive content on TikTok that brings users directly to the online store for the checkout procedure . In practice it will be possible to buy products online directly from TikTok in an easy and fast way.
Considering that the e-commerce sector is rapidly expanding and that social media is the preferred buying tool for younger people, there are very good reasons to incorporate TikTok advertisements into your sales strategy
Which products work best on TikTok?
The first consideration to make to optimize the promotion on TikTok is that relating to the target . Right now TikTok offers the best conditions to address the consumer bracket of young and very young users, who would be really difficult to reach elsewhere today.
If you manage an ecommerce with products aimed at users born after 1997, the so-called Generation Z , then advertising on TikTok is really the weapon that can allow you to make a difference.
Furthermore, the user experience of TikTok is truly unique: users spend the time dedicated to pure entertainment through the use of short and immersive videos with music, fast and pressing cuts, surprise special effects, transition and lipsync (singing or playing in playback). All this makes the platform particularly appealing for advertising campaigns for fashion and beauty products.
Finally, we take into consideration the fact that the competition on TikTok is still much less than on other social platforms, as the Chinese social network has recently opened up to advertising and therefore the space for ads is not yet so saturated.
