The Covid-19 pandemic, which has not subsided until now. Has forced business owners to be smart in carrying out promotions so as to increase sales in order to survive. In the midst of a pandemic like today. Digital marketing is becoming increasingly important in order to open up new opportunities so that businesses can continue to grow.
Digital marketing is a strategy that must be implement by every business. If it wants to survive in the midst of the dynamic development of digital technology.
Not only that, digital marketing is also able to reach the target market more accurately. More efficiently in terms of costs and able to evaluate its performance more quickly.
Moreover, one of the uniqueness of digital marketing is that internet users have an interest in a product.
And here are tips from The Conversion, how to keep businesses afloat. And have opportunities in the midst of the current pandemic.
1. Create Relevant and Useful Products
In order for a business to survive in the midst of a pandemic like it is today. Then you need to make products that are relevant to the pandemic conditions. Also combine existing products or create products with new relevant markets.
2. Maximize it with a Digital Marketing Strategy
After creating a product that relates to the current situation, the next step is to find out who is your target market.
In addition, you also have to determine where your target market is, for example, are they active on social media, search engines or marketplaces. After that, optimize your business through the platform.
3. Use Attractive Promotions
Promotion does play an important role in every marketing activity. For that, combine your products with attractive promotions. Such as giving bonuses in the form of masks and hand sanitizers that you have packed according to the packing brand. Or consumers get attractive promos when ordering online.
4. Collaborate with Influencers
One important way for your brand to be recognized by the right people is by working with influencers.
But don’t get me wrong, the influencers used must be the right ones for your product and definitely not just for awareness, because you can also work with influencers with the aim of increasing sales and a positive brand image in e-commerce and marketplaces.
5. Change Marketing Strategy
Finally, it is time to move from an offline marketing strategy to an online one by utilizing digital marketing. Use advertising platforms, such as Google and social media that support your business online.
Also determine what strategy you want to use, determine who is your target market, set up an online ordering and delivery system. If so, optimize the digital strategy that generates the most sales.
To get maximum results from this marketing strategy, it would be better for you to work with a company that is already an expert in this digital marketing field so that your company will focus more on the BIG PICTURE of the business and the results obtained will be maximized.
The company, which is led by a well-known motivator and author of the book “Financial Revolution in Indonesia”, namely Tung Desem Waringin in the first quarter of 2021 again won a gold medal from Facebook Indonesia for winning the Optimal Ad Optimization category and in accordance with best practices from Facebook.