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Sunday, July 14, 2024

THE USEFULNESS OF OUTDOOR DIGITAL SIGNAGE – PROVIDING ASSISTANCE ON THE HIGH STREET

Digital out of home (DooH) advertising has become widespread, being as it is an effective method of marketing available at a relatively low cost. But there is more to digital signage than a form of out of home advertising it can be both functional and helpful too.

Not all signs are advertising, in fact most of the traditional signage we come across in our day to day lives are not trying to sell us android digital signage something but help us, and digital signage is no different and with the advent of waterproof LCD enclosures and other outdoor digital signage systems, more practical and helpful digital signage is being introduced in many areas.

Wayfinding

When visiting a tourist attraction, shopping mall or foreign high street it’s common for maps to be erected to aid people in finding their way around. The famous ‘you are here’ maps are used in all sorts of locations from local beauty spots; to theme parks and shopping centres.

However, anybody trying to negate there way around a new town or beauty spot will tell you that while the signage displaying the map is useful in telling you where you are, it can still be difficult to work out how to get to where you want to be.

Outdoor digital signage can provide a more helpful method of wayfinding. Interactive maps that incorporate touch screens in the outdoor digital signage enclosure can not only provide a more detailed method of letting you know where you are by zooming in or out, helping you locate landmarks, but also an interactive map can actually give you directions to where you want to go.

Transportation Timetables

Another useful application for outdoor digital signage is in replacing traditional; bus and train timetables. Many transport companies already some form of electronic signage to indicate when the next bus or train will arrive but digital outdoor signage can incorporate all sorts of information from the prospective route, list of times the train is expected and some transportation companies have even trialled displaying GPS information on interactive timetables so passengers can actually see where there bus or train is when its en route.

Digital Menu Boards

Restaurants are already taking up digital outdoor signage for use as menu boards. Having a menu outside an eatery is an important aspect of informing patrons of the dishes that are available. Often, despite a description of a meal, it can still be difficult to work out exactly what the meal is (especially if it is an ethnic or European dish) but with interactive menu boards restaurateurs can provide images of not just the meals but the décor of the establishment too.

LCD Enclosures Help Digital Signage Providers Get a Faster Return on Investment

Many businesses these days are investing in outdoor digital signage. Businesses want to get their message to as large an audience as possible, and outdoor digital signage is the perfect answer. However, this kind of advertising is quite an investment in terms of the technology needed, especially the LCD display that displays the ad. This is where a well constricted LCD enclosure is essential.

A good LCD enclosure protects the delicate LCD display from both the weather and the elements, and potential vandals. Anything that is placed outside these days is a potential target for vandals and graffiti “artists”. One act of vandalism and your company could be facing large additional costs to replace or repair the delicate LCD display equipment. Having the foresight to protect your investment in digital signage by adding an LCD enclosure at the beginning of the project can save you time, money and headaches down the road.

Outdoor digital signage is a great step forward in the world of business advertising. Some kinds of outdoor signage even have the ability to send a text message to blue tooth users who happen to be walking past or near your outdoor display. That is direct advertising that really cannot be beat. An investment in outdoor signage can really pay off. However, menu board if the equipment you are utilizing is not well protected, eventually you could be making a huge and costly mistake. A LCD enclosure should really be viewed as an essential component of your digital signage, not just an optional extra.

A well constructed LCD enclosure is unobtrusive, specially designed to protect the delicate mechanisms involved in outdoor signage, without affecting the image quality as it is viewed from street level. Your message is still easily understood, and your investment I your businesses growth is protected, night and day.

Uneeb Khan
Uneeb Khan
Uneeb Khan CEO at blogili.com. Have 4 years of experience in the websites field. Uneeb Khan is the premier and most trustworthy informer for technology, telecom, business, auto news, games review in World.

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