Nowadays video content marketing is changed, it is different than it used to be a few years ago. With the effect of videos, its marketing has become a serious affair. The businesses that are at the core of building an audience are taking their video marketing strategy very seriously. Creating a video is a daunting task and for this reason, marketers are not taking full advantage of videos for brand building.
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With the penetration of the internet, people are consuming video content like never before. YouTube is part of search giant Google. On one hand, Google is the number 1 search engine and on the other hand, YouTube is the number 2nd search engine. You heard it right people are not searching on Bing or Yahoo after Google they are searching on YouTube after Google. YouTube has almost all the videos such as informational, educational, how-to, demo, music, entertainment, etc. You name it YouTube.
Video is storytelling in itself and it is the method of storytelling that keeps the user engaged. Video content marketing is the method of marketing to engage the user through video content. Video content and content marketing for video are two different things.
Do you want to know how?
Video content is the content or we can say the script crafted in the video. While content marketing for the video means promoting the video with the contextual keyword link, embedded video is used in the third-party inbound links. Content marketing for video is very similar to keyword marketing, which means it has all the similar strategies which are in SEO marketing strategy.
Promotion Through Keyword Ranking
Before proceeding to rank the keywords in the search engines, we first need to find the right set of most relevant keywords. The reason for keyword research is very simple; if the right set of relevant keywords is not analysed then it would be a waste of time, money, and effort. For keyword analysis use leading SEO tools such as Semrush, Ubersuggest, Ahrefs, etc. These tools provide you with several metrics of the research keywords such as search volume, intent, competition, etc.
Keyword ranking can be achieved through several SEO off-page methods which we will discuss further in this post. If you are specifically using Youtube as a video platform then optimise the video title and description with the researched keywords. This will increase the chance of video ranking in organic search results.
Promotion Through Guest Blogs
Guest blogging is the online marketing method to get high-quality links. As mentioned above, for the ranking of videos in organic search results keywords need to be promoted. In the guest post content, one can use the exact keywords or the contextual text links. For creating plagiarism-free, unique, and high-quality guest content any blog writer app will act as a helping hand.
As we also know that guest blog sites have traffic of their own that can be diverted to the Video. This will increase the views of the video making it a better contender of high ranking in the organic search results.
Promotion Through SEO Off-Page Activities
To promote anything in an organic way off-page activities are considered the best method. Off-page activities purely work on the link-building strategy. All the activities involved in the SEO off-page have an end goal of creating high-quality relevant links. Here relevant links play a crucial role because if the inbound link created is not relevant and low quality then it will not help in the ranking of keywords.
To gain more views on the video, one can use bookmarking, classified, web 2.0, and article submission techniques.
Promotion Through Social Media
We all know that social media has the potential to make a good video viral in no time. These days people are spending more time on social media especially they are consuming their time on viral social media videos. With the emergence of several instant video-making applications such as TikTok, Instagram Reels, etc. Brands are taking advantage to promote their product via video on these platforms.
The aim of content marketing for videos is to reach out to the audience in the best possible ways. It is right to say that people are spending time on YouTube but we can also not deny the fact that other platforms like Vimeo, Dailymotion, Facebook video, Twitter video, Instagram reels, TikTok, Snapchat, etc platforms can not be ignored. Because we cannot focus on YouTube alone.