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Monday, April 22, 2024

Social Media Platforms Malaysian Businesses Can Leverage

As Malaysian social media users increasingly rely on social platforms to communicate with friends and family, many are also engaging in social commerce. Here are some popular social platforms that brands can leverage to reach the local audience.

Besides the global giants like Facebook and Friendster, Malaysian social media networks such as Ruumz, eKawan and GoEatOut have their own unique blend of contents and services to differentiate themselves from the rest.


Facebook is a popular social media website and platform that allows users to connect with friends and family. It also enables businesses to communicate with customers in real-time and share content such as images and videos.

However, it is important to note that using social media can be addictive and can cause people to have a negative impact on their health. It is advisable to use it sparingly and only in the appropriate context.

According to Statista, Facebook has around 2.4 million active users in Malaysia in 2019. Its growth has been steady and it is a great platform for brands looking to reach out to young Malaysians.

Facebook is a good platform for marketing and is an essential part of any social media strategy. The site enables business owners to communicate with customers in real-time and provide customer service. Its ad targeting tools allow you to tailor your ads to suit each audience’s needs.


Instagram is a photo-sharing and social networking app that lets you share photos and short videos with your friends. You can also follow other users and use hashtags to search for photos that you like.

This service is free to join and is primarily designed for mobile devices, although it can be used on computers as well. The platform is available on iOS, Android, and Fire OS.

The service’s main focus is on photo-sharing, but it also supports Stories and IGTV. The former allows you to post a series of photos that last 24 hours and can be viewed by everyone, while the latter is a video platform.

Instagram recently rolled out a new type of business account for influencers and public figures, called creator accounts. These are more suited to influencer marketing than the traditional Business account, and they come with additional features.


Twitter is a social networking platform that allows users to share and post short messages of 140 characters, known as “tweets”. These tweets can be used to alert the world to news, events, and disasters in real-time.

As a marketing tool, Twitter is helpful for businesses in many ways. It helps to attract an audience with useful content, grow brand awareness, and build customer relationships.

In addition, it can be a great place to communicate with customers and resolve issues in real-time. It is also a great way to promote free offers and e-books, as well as to give away a sample of products to encourage people to try them out.

As a result, Twitter has become an important social media platform for many people. However, it is not without its limitations. These include data access restrictions (accounts are set to private), user sampling and filtering, and legal and ethical concerns. As a result, Twitter-based research has to be carefully crafted to ensure the quality of its findings.


LinkedIn is a professional social networking website that is geared towards the business community. It allows users to connect with other professionals and organizations within the same industry, find jobs, and tackle business ideas.

It also enables users to build their own networks. This involves adding people in the user’s contact list as “connections,” and allowing them to view others’ profiles, comments on their posts, and even ask for recommendations or endorsements.

While it is not necessary to have a profile on LinkedIn for small businesses, it can be useful to connect with customers and potential clients. It is also a good way to increase the amount of traffic your website receives.

The platform is free to use, but it offers paid subscription accounts for its members. These allow them to view exclusive content and industry insights.

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