Snipes, a German footwear and streetwear shop, has resumed its U.S. development aspirations this week by acquiring Expressions, a shoe manufacturer located in New England.
After the purchase, snipes near me will reportedly have control over Expressions’ 35 locations in the states of Connecticut, Massachusetts, and Rhode Island.
SNIPES
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FOOTPRINT
According to Sven Voth, CEO and founder of Snipes, “Expressions is not simply near to our existing footprint, but shares our mission to offer sneaker and streetwear fans in their communities.” This acquisition demonstrates Snipes’ commitment to, and optimism about, the potential of the American market.
ECOMMERCE GROWS
Footwear ecommerce Grows, But Secondhand Shoe Sales Still Have Their Problems. After acquiring Jimmy Jazz at the end of last year, snipes near me which is owned by Germany’s Deichmann SE, Europe’s biggest shoemaker, now has two major sneaker retail chains in the United States. Across the globe, the company’s products may be found in 680 different outlets.
PURCHASED
Kick Susa was acquired by snipes near me in May 2019, and Mr. Alan’s was purchased by Snipes in July 2019. The firm also announced that it has worked with DJ Khaled on a clothing line and that it has released two pairs of limited-edition Adidas Forum sneakers in partnership with the Detroit Pistons.
MOBILE APPLICATIONS
The firm, headquartered out of Cologne, Germany, introduced mobile applications in the United States last month to aid in its further digital expansion in the country.
CHIEF DIGITAL OFFICER
According to Jenna Flat man Posner, snipes near me chief digital officer, “Snipes has invested in a native mobile app for a variety of reasons, but largely because the overwhelming majority of Snipes digital customers in the U.S. market reach snipesusa.com through their mobile devices.” That was a major sign for Snipes that we need to priorities mobile access to our services.
SNIPES WHO?
1998: I started Snipes. Essen was the first location. In nine European nations, we have 250 locations. 300 individuals work at our Cologne office. Our shops employ 3, 00. We perceive ourselves as part of street culture, which includes sneakers and streetwear.
U.S MARKET
Why buy KicksUSA and join the U.S. market? Now? My lifetime desire is to establish a company in the U.S. The timing was good for me.
HOW IS SNIPES UNIQUE?
Changes for customers our workforce, especially those on the floor, is what sets us apart from the competition. snipes near me personnel are driven. They’re similar to our consumers in music, fashion, and lifestyle. They may reside in the same neighborhoods. Our product line. We only offer shoes and clothes we enjoy. We host events, assist athletes, and are more than a merchant.
CLOTHES
Snipes appears to be focusing on clothes. What makes their approach unique? Merchandising inspired our Snipe’s gear, which works wonderfully. When I see youngsters wearing a Snipe’s sweatshirt, I still get chills. Our own collections are brand collections – right in the center of our range – thanks to our authenticity and community involvement. We keep prices low.
PARTNERSHIP
When Snipes has a new collection with DJ Khaled and has worked with Wiz Khalifa, Snoop Dogg, Rick Ross, etc. Discuss these partnerships. We value Snipe’s face promotions. We’ve worked with several entertainment industry stars in the previous five years.
Seeing Snoop Dogg and Wu-Tang Clan members sporting the snipes near me logo is awesome. We’re careful about partners. We have values and seek partners who share them. Many of Snipe,s’ faces have become his pals over time. Faces of Snipes will launch in the US in Q4 2019.
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WHAT ABOUT KICKSUSA?
Our objective was to incorporate as many KicksUSA workers’ experiences as possible. We’re the only Europeans on the squad. Internal structural processes may lead to personnel changes. Our growth will provide additional employment. Philadelphia remains the company’s headquarters.
StockX, GOAT, Flight Club, and Stadium Goods have gained popularity in recent years. Snipes won’t enter that market. We know that reselling streetwear and shoes is booming. We’re culture-driven and don’t want to overcharge youngsters. We sell things at retail.
HOW WILL THE U.S. EXPAND?
Customers have always known who Snipes is and what it stands for everywhere we’ve operated. Snipe’s is “solid genuineness.” We want to bring our excellent events, digital shop designs, and unique brand sense to the US. We intend to verify that with our initial shops on the east coast and expand throughout the U.S.
MARKETING
As President, Bojko will oversee merchandising, marketing, and finance for the brand’s 100 locations in the Northeast and Midwest. His team is also revamping the brand’s Omni channel and ecommerce presence and implementing a diversity and inclusion strategy for community outreach. Voth will continue to assist US business under Bojko.
CUSTOMERS UP TO DATES
“Keeping young customers up-to-date on streetwear and sneaker launches is our passion,” stated SNIPE USA’s Bojko. “Every day, our staff delivers excitement, energy, and passion, and I’m delighted to continue to positively influence the communities we serve while letting luxury brands tell their stories in local centers.”
SNIPES LAUNCH
Bojko conceived and implemented SNIPES’ U.S. market launch, which led to the KicksUSA and Mr. Alan’s acquisitions and transformation into SNIPES. Also, he just helped establish the US business’ first-ever 2.0 store concept in Brooklyn, N.Y. alongside DJ Khaled.
