It’s time to stay focused and dedicated to a more systematic SEO content strategy for the web if you’ve been creating content haphazardly and hope that some of it ultimately ranks.
The following four phases can help you define and improve your SEO content strategy:
Set your objectives
Determine your website’s or company’s objectives first. Do you want to use your website to increase sales? Do you wish to simply boost traffic and repeat readers because you earn your website with ads? Depending on your goals, what information types you should focus on?
Your main goal should be creating appealing, educational services pages that are optimized for both search and conversions if you’re mainly seeking to increase product sales.
Your secondary focus might be creating informative blog posts to make money that explain when and how to utilize your items and include links to those sites when appropriate (it’s better if your blog is not wholly self-promotional, however).
If your website uses an advertising model and your objective is to draw in new readers through search, you should concentrate on creating rich content that is “sticky” (sticky content keeps visitors on your site for longer or entices them to return), such as lengthy articles or entertaining but educational videos.
Consider your target audience
Know your audience; surveys and analytics tools may assist you in gaining a better understanding of the usual customer or visitor.
Consider creating marketing personas, or fictional people that reflect the clients and site visitors you want to attract. Next, consider the kind of content that those personas might be seeking.
For instance, you could want to publish high-level white papers that can be downloaded and saved to read later if you run a B2B website that caters to C-level executives.
If your company caters to adolescents and tweens, you may want to concentrate on posting regular updates with more photos and videos and less text. Additionally, you should confirm that you have created a user-friendly website for all devices.
Create an editorial calendar
An editorial calendar is a timetable that specifies when and what kind of fresh content will be published.
This will assist you in maintaining a regular schedule (it’s crucial to provide new content often if you run a blog) and save you from frantically brainstorming ideas for fresh content at the last minute.
Here are some pointers for developing and following an editorial calendar:
Use Google Calendar or Outlook. Your whole marketing team should be made aware of the editing schedule. Create reminders for writers so they are informed when a deadline is approaching.
Consider developing recurring content. For instance, a food blog may post a vegetarian dish every Monday. Weekly link roundups are common on many sites (including this one). For each continuing topic, create a category page so that readers can easily access all of your Meatless Monday recipes or link collections.
When creating more intricate forms of content, such as movies and infographics, allow yourself plenty of advance time. These are more difficult to optimize for search and may need many revisions to be excellent.
Avoid making too many plans in advance since doing so might lead to time and effort waste. Marketing objectives, budgets, and personnel changes can cause a calendar to stray off course after a month or two.
Analyze and Re-assess
Finally, monitor the stats on your website. Examine your SEO content often to determine what is and is not working using both content audits and SEO audits. To assist with this, a variety of tools and website graders are available. Page visits, links, comments (on blog posts and certain other forms of content), social sharing (Facebook likes, tweets, etc.), and conversion rates are all useful indicators of success and engagement. Your investigation needs to have two objectives:
Study your successes so you can repeat those strategies– analyze patterns. Do they like watching videos? Next, create more videos! In the future, modify your editorial schedule so you can devote more time and energy to the most popular content kinds.
Make time to update and improve outdated SEO content- Re-optimize the post if you try to optimize it for a certain keyword but it’s receiving more traffic for a different variant of that keyword. For instance, by including that term in the title, you may be able to considerably boost traffic.
Keep an eye on your website- It’s critical to frequently evaluate your website to ensure that it is optimized for Google and search engines, both overall and for particular pages. Use our free website grader to get started and obtain an immediate SEO and online presence analysis.
How to develop your SEO Content Strategy?
It’s time to stay focused and dedicated to a more systematic SEO content strategy for the web if you’ve been creating content haphazardly and hope that some of it ultimately ranks.
The following four phases can help you define and improve your SEO content strategy:
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