The studies of Frontiers have found that before making any purchase 93% of the customers thoroughly read the reviews. And, according to Dixa reviews play a key role in making the purchasing decision of 88% of customers.
Thus, looking into the statistics it can be said that businesses should start taking customer reviews seriously. To build the credibility of a business among potential customers, businesses should ask customers to leave more reviews. And start collecting them so that one can add Google reviews to Shopify.
But if you are confused about how to ask your customers for their reviews then you are at the right place. This blog will tell you the techniques to ask your customers for reviews in the right way.
Keep reading the blog to know more.
5 Key Strategies To Ask For Reviews
It has been also found that customers feel valued and happy when you ask them to share their reviews about your product. As per the research of Search Engine Land, 70% of the customers will leave their reviews when the business asks them. So encourage your customers to leave their online reviews for your business.
Let’s dig into the strategies one by one.
Plan a perfect timing
Scheduling a perfect time to ask your customers for reviews is your key. If it is difficult for you to figure out what will be the perfect time then let’s make it a little easier for you. To receive reviews that tell the best about the customer’s experience, it is best to ask your customers for a review right after they have used the products or services.
This is because asking soon right after they buy the product is not the correct time as they may have not used it. And waiting for too long to ask them for reviews chances are that they may have forgotten about the experience. Though there is no strict rule for this. You can adjust your timing according to the type of service and product you have.
For example, if you have a parlor then you can ask your customer right there after the service to share their experience. But if they buy any beauty product from you then you have to wait for some days to use the product and share their experience.
Ask via email or SMS
You can ask your customers to share their reviews by sending them a personalized message via SMS or email. It is one of the most effective and professional ways. To make it easy for your customers just add a link on the customized mail that will redirect them to the review site. This will give your customers time to think and share their experiences accordingly at their own pace.
Don’t be confused about what to write in the email. Just keep your message simple and clear to the point. The main aim of the mail must be to remind your customers to share their experience about the product they have purchased from you.
You can also request them to share videos and photos along with their review which will boost the credibility of the reviews. And in the end, don’t forget to thank them in advance.
Options of multiple channels
Give your customers multiple options of channels where they can share their reviews. The more platforms you provide that will be best. Your customers then share their reviews as per their choice of platforms. The platform may include Google, Instagram, Facebook, and different other third-party review sites.
If you have a Google My Business profile then you can ask your customers for Google reviews. If you receive the best Google reviews on your business profile that will even boost your local SEO. Enable the feature of check-in on your Facebook business page. And, when you receive any check-in notification you can reach out to the customers asking them to share their review.
Keep your eyes on social media mentions
We have seen that happy customers sometimes recommend products and services on their posts or stories tagging the business page on their social media. They do it mainly when they get benefits from such products.
So you must track those mentions on different social media platforms like Facebook, Instagram, Twitter, etc. Get back to those satisfied customers and ask them to write a review about your product. You also have the option of displaying the content on your website asking the customers. Many businesses today are opting to showcase Shopify Google reviews widget.
Automatic review request system
In the end, it will be a great idea if you set up an automated system that will send your customers a request to share their reviews after they make the purchase. Your work will get a little easier. Choose a review platform and then create an email campaign, SMS, and landing page that automatically asks your customers for their reviews.
You can make it more effective by adding rewards for those who will subscribe to the email or SMS. Rewards can be like regular discounts or offers in this way you will get maximum customer satisfaction and more customers will come back for your product.
In A Nutshell
Your satisfied customers and their positive reviews are proof that you are doing great to serve the best customer experience. It also denotes that you are serving your customers with the best quality product.
To build a good customer relationship and to attract more of your potential customers, reviews should be an integral part of your marketing strategy.
This blog has covered some of the best techniques to ask your customers for reviews. So, without wasting any time, take them into use to receive the best reviews from your customers.
