Raising brand awareness for any nonprofit organization is never easy. There are a lot of things that a marketing agency should implement in their working strategies to raise brand awareness for nonprofits. Nonprofit organizations work tirelessly to deliver the best services to those who need them. Thus, when you hire a nonprofit marketing agency NYC, you need to check if they are willing to focus on implementing different angles in their marketing strategy and on some areas that will be key to driving growth.
Here we have listed a few strategies that your next nonprofit marketing agency in NYC should have that will help you increase your nonprofit organization’s reach.
Website trafficking
Using content to increase website traffic is incredibly important for any nonprofit organization. Every month, your organization should try to publish at least one new blog post, video, podcast, or web page on a subject connected to its goal. That is all there is to content marketing.
Websites, articles, videos, and podcast episodes help nonprofits spread their message and instruct their supporters on relevant subjects. Content marketing may assist a nonprofit in expanding its donor base and increasing its reach, informing, creating brand affinity, and engaging with current supporters.
The secondary goal of informative and inspirational material is to increase exposure and expand an organization’s audience via organic search. The secret to growing website traffic and spreading the word about an organization is to target these pertinent, often searched terms, also known as keywords.
Using Ad Grant from Google
Google’s internet advertising platform includes a charitable division. It provides eligible NGOs $10,000 each month, or $329 every day, and is accessible in many different nations. A grant can expand a website’s potential audience by thousands.
With the aid of Google Ad Grants, you may quickly find a sizable new audience that you would not have been able to do otherwise. The only thing it costs you is time. Ad Grants will get you thousands more visits each month than SEO alone. It increases web traffic.
Ensure the marketing agency you are hiring knows how to make your nonprofit qualify for these ad grants.
Email marketing
Email marketing has always been an amazing marketing idea for both profit and nonprofit marketing agencies. In today’s world, all your donors have email addresses. You have the information in your hand, but till now, you have had no idea of how to use them. These resources have been rotting in the files till now. Thus, we suggest you make sure that your next nonprofit marketing agency NYC knows how to use those resources too.
Additionally, consider the target audience for your fundraising activities. For today’s donors, ease is everything. An organization may use email marketing to engage supporters with information about its effect, activities, and events and offer material that will help readers relate to the organization’s goal. A biweekly or monthly newsletter is a fantastic start when developing your email strategy.
Social media marketing
Building a social media following may increase the number of donations and supporters for your organization and provide followers with a means to feel more connected to the cause. While developing social content for all the platforms your supporters use might be time-consuming, you can make the most of the articles and blogs you’re currently writing for your website by turning them into social posts that further communicate your influence, mission, and first-hand experience.
For young volunteers, this is not a part-time position. If you want social media marketing to create anything worthwhile, you need to be an expert. You require a knowledgeable member of your team.
Donor-first brand messaging
Almost all nonprofit organizations have struggled in the past with talking about their mission and what they envision with their services. Therefore, our suggestion is to start with the boilerplate. A nonprofit marketing agency should always ensure their clients’ message remains impactful and portray the passion and vision they work for with the same intensity to their donors.
Nonprofits should communicate with donors in plain English to clarify why they are required and what will be achieved with their assistance. You provide the contributor with a position in the organization’s narrative by emphasizing their significance in your marketing. The boilerplate is a wonderful place to start, but you may further develop your messaging with more brand messaging activities.
Create mission-related products and sell them
Every organization should have an array of merchandise of mission-related products like mugs, t-shirts, bracelets, pens, and hats. With some more thought, you can be creative.
Now that you have this plethora of products, ask your marketing agency to sell them. A nonprofit marketing agency NYC must be capable of properly marketing these products to increase sales. Because apart from donors, a lot of the money needed for these organizations will earn from these item sales. Besides, this marketing strategy will also help your existing supporters become excited about the business.
These are some of the most important features you should ensure your nonprofit marketing agency NYC has to keep your agency in the market and help it grow and increase its reach. Try these amazing tips now for more.
