When you create an online business, everything you do should be designed so that the product reaches new customers, but without neglecting and retaining the ones, you already have and trust in you. A good way to do it is through influencers.
Influencer Marketing is one of the best ways to reach the maximum number of people, making the product, service, or personal or business brand multiply in diffusion and profits.
Having a good idea is no guarantee of success, and this is not something new that has come with the Internet age.
Having a good idea only means that you have found the entrance to a good path, but you must walk in the right way, in the right direction and not get lost or distracted if you want to reach the goal you have set for yourself.
What is Influencer Marketing?
Influencer marketing consists of increasing the diffusion of the products or services of a certain business through people with a great capacity to influence the opinion of others in order to reach the maximum number of people.
We must always carry out this strategy within our business plan to achieve the maximum possible dissemination of the business and personal brand.
Broadly speaking, it is understood that an influencer or influential person is one who has the ability to communicate and generate trust in the user.
In the digital age where influencers are so fashionable, using Influencer Marketing is almost a must for small businesses that want to grow or even outperform higher-level competitors.
The promotion of products carried out by celebrities is associated with the popularity and recognition of a person with a particular brand.
Celebrity campaigns aim to capture a wide audience’s attention rather than targeting a specific niche, and this isn’t always the best thing to do.
Benefits of using influencer marketing
There are many advantages of using Marketing with influencers since it is an advertising system that is generated through people with significant weight on the Internet. Celebrities are a good example of guaranteed successful investment.
Influencer Marketing is an excellent strategy to work with in Affiliate Marketing.
Let’s see the advantages of using Marketing with influencers:
Advertise your brand
Giving publicity to your brand is essential to take advantage of it so that other people come to value it and trust you and your business.
No matter what kind of business we’re talking about, everyone needs to make themselves known in some way.
The way of advertising has changed with the arrival and massive use of the Internet and social networks. Facebook, Instagram, Twitter, or the new TikTok, allow you to reach customers or users in a closer and less aggressive way.
TV commercials or highway billboards are often too intrusive and create rejection rather than the desire to purchase a product or try a service.
A technique that can be used to avoid generating this negative effect is to use the services of an influencer. In other words, from a person with a large community that follows her, thousands and thousands of fans are waiting for her advice or trying to be inspired by her way of life.
In addition, we will be able to explain its characteristics in a natural way and even demonstrate that what is said is true.
On the other hand, this type of marketing will cause more web traffic and allow greater interaction with customers since there are hardly any barriers between the brand and the users.
In fact, we must not forget that the influencer is also a user, and if he likes the product or service, he will begin to use it and talk about it without receiving anything in return.
Without a doubt, influencer marketing is a way to earn money online.
A new advertising strategy
Whether with this or other online marketing techniques, advertising through fashion networks generally improves confidence in our products since it is a more natural approach.
We can also take the opportunity to make online offers, gifts, or raffles, which increases our visibility and improves our reputation, provided, of course, that we do everything within legality and good practice.
Before reaching the step of selling or promoting ourselves through these means, we must have our image and content well refined and our strategy well thought out.
First, it is essential to have a catchy name and make an attractive logo.
The first impression is not everything, but when everything depends on a click, we must try to do everything possible to make it happen. To have a good logo, you have to turn to professionals who are dedicated to it.
Almost everything is already studied, so it is not worth experimenting without having the knowledge.
Just as it does not occur to us to build a house ourselves without having any idea, we cannot launch ourselves into building a logo and a brand identity without knowing anything about graphic design or marketing.
In these times, there is over information about almost everything, and a lot of offers of everything. Therefore, we will succeed if we know how to differentiate ourselves if we are not arrogant and do not saturate people with our brand.
If the quality is good, exceeding the quantity will not be necessary.
Another marketing technique that we can use and that combines online with physical is merchandising.
Producing thermos or cloth bags with our logo and some illustration or message is good for our positioning.
It increases our visibility and provides something useful. And while merchandising products are used in the physical world, the path to obtaining them is often online.
At this point, we can also use influencers, hold raffles, sell them on our website, join forces with other brands or establishments to sell them, etc.
In summary, everything we do must be designed so that our product reaches new customers without neglecting the loyalty of those we already have and who trust us.
That is why you always have to have a very clear marketing strategy. The time invested in it is not lost and will pay off later.
How to do influencer marketing
Let’s look at the different parts of the process.
The initial approach serves to know how you are going to develop the strategy.
To motivate people to take people to an event, for example, you will need other types of more complex actions than getting likes on networks or shares.
Design the campaign and search for Influencers
To do this, you have to know the investment you have. Many influencer marketing campaigns fail due to not having budgeted the actions well, and time is important since the long-term strategy can be more interesting and profitable.
The next step will be the message that you want to communicate with the influencers.
Naturalness is important to generate trust, and a good influencer campaign will bear fruit if it combines fame, naturalness, and trust.
Run the campaign
The creation and execution of the campaign are vital and, above all, the measurement.
Analytics is very necessary if we want to take the right actions:
- Website visits
- Sales increase
- Publication reach
- Likes, comments, and shares on social networks
- Increased brand reputation
If after carrying out the campaign it doesn’t work as you wanted, don’t worry. You have learned and taken very interesting analysis data for future actions.
It is important that you take into account the examples of large companies for your small business. Bear in mind that a good campaign can sometimes be more profitable than the reputation and fame of the influencer.
It’s all about measuring and analyzing. That’s the key.