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Importance of Fashion Marketing Degree in India

If you have a passion for fashion and an interest in business, you may want to consider a career in fashion management!

Fashion, being a constantly evolving industry, has taken India by storm. The latest report by The Times of India revealed that India’s fashion industry is among the country’s fastest-growing sectors and may reach $106 billion by 2026, ranking it as a top global apparel retail market.

So it’s no surprise that a career in fashion management is becoming an increasingly sought-after option for students in India. If you’re one of those eager beavers looking to pursue a degree in fashion management, then keep reading to get the complete lowdown.

Fashion Management – Overview

Now, what exactly is fashion management, you ask? Well, it’s the business side of the fashion industry that deals with the planning, direction, and control of the processes involved in designing, producing, and marketing fashion products.

As a fashion manager, your primary goal is to ensure that a fashion brand remains profitable by developing marketing strategies, creating advertising campaigns, analyzing sales data, and evaluating pricing strategies.

Fashion Management Degree in India

A fashion management degree in India is a course that offers students the knowledge and skills required to succeed in the fashion industry. The course duration varies from 6 months to 3 years, and it can be pursued at the undergraduate, postgraduate, or diploma level.

Some of the popular courses in fashion management in India include:

●   Diploma in Fashion Marketing and Management

●   Advanced Diploma in Fashion Marketing and Management

●   Bachelor of Fashion Management

The courses offer a comprehensive understanding of the fashion industry, including its history, trends, and consumer behavior. Students also learn about the business aspects of fashion, such as marketing, merchandising, and branding.

In India, there are numerous institutes for fashion marketing in Mumbai and other cities that offer a diverse range of courses aimed at equipping students with the skills and knowledge necessary for success in the fashion industry.

Why Choose a Career in Fashion Management?

Fashion is one of the most popular industries worldwide, and its success is largely driven by marketing.

As a result, a degree in fashion management is one of the most crucial steps for anyone looking to pursue a career in the fashion industry.

Fashion management offers a variety of exciting opportunities for those interested in fashion and business. If you’re interested in marketing and branding fashion products, rather than designing them, a career in fashion marketing may be an excellent option.

Salary & Job Outlook in Fashion Management

Fashion managers are well-paid and have diverse career options such as design manager, brand marketing manager, sales manager, marketing and promotions manager, production manager, fashion marketing/branding consultant, marker researcher, and purchase manager.

The top recruiters in this field are Marks & Spencer, JWT, Indian Terrain, Future Group, FabIndia, Gucci, Zara, Reebok, ITC Wills Lifestyle, and Federated Group.

The salary range for fashion marketing managers is between INR 3.95 and 30 LPA. The salary range for design managers is INR 5.87 LPA to 30 LPA. As you acquire more skills and knowledge, you could be eligible for the position of Senior Marketing Manager, which starts with a salary of INR 4.52 LPA.


So, if you’re looking to get your foot in the door of the fashion industry, pursuing a fashion management degree in India might just be the way to go!

And guess what? You don’t have to search high and low for the best institute for fashion marketing in Mumbai, because Raffles Design has got you covered.

This prestigious institution offers a wide range of courses in design, business, and technology, including the Bachelor of Arts in International Fashion Business, which prepares students for a successful career in the fashion industry.

Therefore, aspiring students of a fashion management degree in India need not search beyond Raffles Design, which is the foremost institute for fashion marketing in Mumbai.

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