Several years ago, ecommerce or electronic commerce began to become increasingly popular. Currently, driven in part by the pandemic, it has become the preferred method of purchase for consumers. Many companies have left behind the traditional physical sale to expand online. In fact, more and more businesses are being created to provide service exclusively online. Do you want to know what anecommerce is and how it works ? We tell you!
What is an e-commerce ?
We could define an ecommerce as a virtual store. A method of buying and selling that uses the Internet as a means to carry out transactions and contact its consumers. Not only through a web page, but also through social networks . These are an information source with a lot of impact, and allow you to get closer and learn more about your target audience.
This business model has been key for small companies to grow and access other markets, something very difficult to achieve in the traditional way. Not needing large infrastructures and being able to do without limitations such as time, space or logistics has been one of the main causes that have led to its expansion.
Currently, the electronic commerce sector is booming, since the situation derived from the covid-19 has given it the definitive push. In fact, according to our 2021 annualecommerce study , 83.7% of Spanish Internet users say that the pandemic has prompted them to use the Internet more to buy compared to traditional commerce.
Online business opens up a wide range of possibilities for the company. It offers the opportunity to reach a greater number of consumers no matter where they are. In addition, the reduction of costs in terms of renting a physical location (with all that this entails), allows lowering the price of the product and being more competitiv
Starting an ecommerce is not impossible. You need a website that offers a good consumer experience, sells personalized products, and a reliable messaging service. Also, of course, a great desire to manage your own business, as well as creativity to promote it.
In addition, one of the greatest advantages of online commerce is the possibility of segmenting different audiences. This means improving the effectiveness of communication and marketing actions by launching specialized campaigns.
What is an expedition in ecommerce ?
When a customer places an order, it is necessary for it to be prepared, grouped and packed before it is picked up by the courier company. In an ecommerce , the set of actions prior to the final shipment of the products requested by a customer is calleddispatch.
The dispatch of an order supposes the final step of the merchandise in the warehouse before heading to its delivery address.
Types of e-commerce
There is no explicit client for all ecommerce . This will depend on the product or service offered and the business itself, since there are various types of electronic commerce. The most common are the following:
Business to Consumer (B2C)
This ecommerce model is the most popular. It refers to the process of selling products and services directly between a company and the consumer, who are the final users of the product. There are no middlemen and it is typically used to refer to online retailers that sell Battery operated cars for kids to consumers over the internet.
Online B2Chas become a threat to traditional retailers. Some examples would be Carrefour, Media Markt, Amazon, etc. since they are companies that offer services or products directly to individuals through the web.
Business to Business (B2B)
The term encompasses all companies that create products and services aimed at other businesses . From SaaS to B2B marketing companies or general business supply companies. Business owners will probably have to work with a B2B at some point. These are support companies that cover the needs of other companies to operate and grow.
Other examples could be, businesses that provide web content to others. For example, blog posts, Instagram posts , SEO agency, etc. Amazon Business would be a good example of B2B.
Consumer to Business(C2B)
Consumer to Business is a business model in which an end user or consumer creates a product or service that an organization uses to complete a business process and gain competitive advantage. This methodology completely transposes the traditional B2C model , where a company produces products for consumption by the final public. C2B was born out of the growth of social media and consumer-generated content such as web pages, blogs, podcasts , videos, and social media.
A clear example of C2B would be influencersor bloggers . Normally, one of these figures recommends a product and adds the link to the sale, existing a paid collaboration.
Consumer to Consumer(C2C)
Consumer to Consumer or C2C is the business model that facilitates trade between individuals. Whether for goods or services, this category of eCommerce connects people to do business with each other . An example of this type of transaction would be an auction. In this case, a customer, not a company, sells a product to another customer. Or, on the other hand, Wallapop, a platform where individuals sell their second-hand products.
Business to Government(B2G)
As Business Government we understand the optimization of negotiation processes between companies and governments through the use of the Internet. It is a business model in which a company sells products, services, or information to the local or state government . Through the public administration portals, government institutions can contact their suppliers.