Creating a YouTube channel and posting videos regularly is one of the fastest ways to build authority in your industry and grow your knowledge business. Because YouTube is the world’s largest video distribution platform and the second most popular search engine, users are now looking for expert advice and educational content.
One-third of Internet users watch instructional and how-to videos weekly, mainly on YouTube. By creating valuable free content for your audience on YouTube, you can gain authority and create a high converting funnel to paid services and products. In other words, you can make money on YouTube.
But to do that, you must first create a YouTube channel. This article will give you tips on how to properly build a YouTube channel and proven strategies to increase your subscriber base.
How YouTube can help you market your expertise
Many authors and experts use YouTube to expand their subscriber base and connect with valuable offerings. For example, the Brain Dean of Backlinko teaches a premium SEO course annually. But before the course began, Brain, who was already an SEO influencer, decided to create a YouTube channel and post a lot of free content there.
The videos helped raise his profile and gave potential customers a taste of the content of the introductory course. This is a classic lead generation strategy that works across all industries. Here is an example of creating and strategically using a YouTube channel, as described in another article.
Why is YouTube an excellent platform for online courses?
It allows potential customers to see your work in action and assess the value of your content before signing up for a premium course. Regular videos also allow you to quickly build relationships with your audience and persuade them to buy your system. An active and popular YouTube channel can soon become an important customer acquisition tool (if developed consistently).
How to build a YouTube channel from scratch
Creating a YouTube channel is not rocket science – it can be done in five steps that take 5-10 minutes. But to make a YouTube channel work, you need to be more systematic and thoughtful.
You must think strategically about launching your YouTube channel and your long-term goals. Starting a YouTube channel without thinking about topics, audience, and long-term goals can lead to problems later. Here are some steps to setting up a YouTube channel
Select a YouTube Channel
There are more than 40 million active channels on YouTube. However, more than 80% of them have less than 1,000 subscribers. So one thing is clear: Creating a YouTube channel does not automatically attract subscribers. If you want to launch a YouTube channel that can reach 1,000, 100,000 or even 1 million subscribers, you need to position yourself differently.
You have to target a specific audience, not all subjects. In other words, you have to choose a segment on YouTube. If you are part of the education revolution, you may already be an expert in some areas. So it becomes much easier once you are clear on your choice of YouTube segments. When choosing your target channel, there are a few things to remember.
It’s good to be an expert in a particular field, but if not enough people search for you on YouTube, your channel won’t grow. How do you know if a topic is in demand? Search YouTube for popular channels and videos in your area. For example, I searched for the phrase “dog training” on YouTube, and the results showed much interest in the topic.
For editing your videos, you can outsource video editing services to get your videos edited timely. Rav.ai is the world’s first ai based video editing service that helps you edit videos automatically for social media platforms like Youtube, Instagram, etc.
Types of videos
This point is closely related to the previous one, but I want to discuss it separately because of its importance. The type of videos your audience likes to watch plays a crucial role in the growth of your channel. It will also help you determine if this is a niche market you want to enter.
For example, you can’t get in front of the camera in some areas, such as productivity, health tips or even food recipes. Below are channels with recipes that regularly have more than a million video views but have never been shown to anyone.
Creating a new YouTube channel
Once you’ve chosen your industry, it’s time to create a YouTube channel. You need a Google account to create a YouTube channel. If you already have one, sign in with your login credentials. If you don’t already have one, create a new account. Once logged in, click on your account icon and select Create Channel.
