Social media holds boundless tools and resources to help salon owners bag new clients, from showing off their makeup skills to their hairstyle expertise. If you’re a salon owner, having the right social media strategy can help you show off your expertise, progress in the industry, and make the most of your online presence. So here are five innovative ways to help you promote your salon specials on social media.
Collaborate with influencers
Influencers are the reigning queens/kings of social media nowadays. Instagram is the hub of all influencers, and if you’re promoting your salon specials on the platform, you’ll need to make a few new friends.
Brands and businesses cash heavily on the trust and credibility of getting influencers on board, and so can you. Collaborating with local beauty and lifestyle influencers will help you tap into the local market and promote your salon specials to a much more targeted niche.
Moreover, influencers are often considered experts in their field, so imagine what impact it could have when influencers flock to your salon and upload stories about your services and specials.
With the right influencers on board, you’re more likely to have a higher engagement rate, so picking the right people for the job is vital. You can opt for micro-influencers since they have a more specific target audience.
Remember to offer the influencers value for their efforts: offer them discounted or free services or a discount code for their followers, which can help them gain slowly.
Offer time-sensitive discounts
A simple psychological tip can help you garner the proper traction: Urgency creates the feeling of things slipping away. In simpler terms, if you offer time-sensitive salon specials, you’re adding a sense of urgency and scarcity to the deals. With the perception of scarcity in question, most customers would be inclined to grab those deals before they run out.
So make the best use of this FOMO, and get buzzing on Instagram with a professional-looking, polished salon flyer to help spread the word. It’s crucial to ensure that your flyers contain all the details of the specials you’re offering, especially on the last day to avail them and look polished.
You could always opt for salon flyer templates available online to have a layout at hand, which you can tweak to match your vibe and aesthetic. Double-check to ensure the flyer’s aesthetics align with your brand image to have harmony between your brand image and your marketing resources.
Opt for user-generated content
In the salon industry, visual results and positive client experiences can make or break a business. In this case, User-generated content (UGC) is a precious tool for salon owners to build credibility and market their services efficiently. You can request your satisfied clients to make reels and posts about their positive experiences with your salon specials and share them online.
In this manner, real-life clients become your brand ambassadors and help you grow organically. Nothing compares to organic growth and positive word of mouth, so UGC by your real-time clients can be a game changer in promoting your salon specials.
You can create dedicated hashtags and use them sparingly to help your supporters post content in a categorized and organized manner. Doing so will also enable your potential clientele to find the UGC easily and without hassle.
Pro tip: Remember to acknowledge the original creators if you opt for UGC. Authenticity and kindness are highly appreciated in social media, so always remember to be kind and respectful and value other people’s work.
Capitalize on special events
Special events or the holiday season are the best times to promote your salon specials and deals since people are always looking for discounts and promotions on beauty deals. Bag the cat by using special annual events and seasons to your advantage and creating a dedicated particular marketing strategy on social media.
Wedding season, prom season, summer, New Year’s, and Christmas are just a few examples of how you can leverage special annual seasons and events to promote your salon specials.
Consider using themed marketing material to reflect the spirit of the holiday/event and make your graphics festive and attractive. Seasonal promotions are another form of time-sensitive flash deals, which can create a sense of urgency and benefit you and your business.
Run paid ads
If whatever you’re doing isn’t working, you can trash the idea of going organic and running paid ads. Paid ads aren’t a tool that is looked down upon, but many people often value organic results and reach regarding social media growth.
Considering you have the budget, you can take the short route and opt for paid ads on Instagram. With paid ads, you’ll be free to target specific demographics and locations, giving you more control over your promotions.
Furthermore, you can track the progress of your ads with the tools and analytics available and can use those results to tweak your current campaigns. You cannot go wrong with paid ads, so it may be your best bet if you have a time crunch or want to take an easy way out.
Implementing the above-mentioned social media marketing techniques will ensure success in your field. Create fantastic and enticing salon specials, and let your social media strategy do the rest.
Run a marketing campaign that aligns with your business’s image and reputation and resonates with your clientele. Staying authentic in this field is necessary, so ensure your work spirit shines bright in your unique marketing campaign. Happy promotions!
