In recent years, Facebook has pointed out that it is, for the most part, a video-centric platform. The transition is in full swing, meaning all the unique video formats Facebook supports today and countless video formats you can add to the platform. While it would take time to complete Facebook’s transformation, some innovations have already been introduced. When Facebook first started, you just had a news feed and in most cases, they could post statuses, photos, and links to their favorite songs.
Now the news feed is divided into 4 unique categories:
- To play
The Watching tab is quite reminiscent of YouTube in that you can find a ton of video content there from all forms of unique producers and users. Facebook supports each of the famous videos that have been watched by hundreds of people around the world and the larger ones that are curated based on your likes and search history.
This is easily the greatest importance of new changes, but it is not the easiest. You also have Stories at the top of your News Feed on the Home tab, similar to Instagram. Facebook picked up some signs of streamlining structures like Twitch and also introduced subscriptions. It seems that Facebook is increasingly turning into a kind of merger made up of parts of different social media structures. What does this mean for you as a content author or business owner?
Here are the three methods through which how you can monetize Facebook pages and videos:
1. Brands Collabs Manager
Facebook released Brand Collabs Manager with the intention of creating fruitful collaborations between content creators, influencers, and manufacturers. It can be very similar to influencer marketing. Through Brands Collabs Manager, you can get manufacturers to pay you with the intent of selling their offers or products.
If you’re looking for ways to monetize Facebook videos, this selection is a must. However, there are a few things to keep in mind if you want to be part of the supplier collaboration manager. Here are a few components you should know:
Every logo or advertiser goes through a rigorous review before choosing to sell its content. Of course, it will work to your advantage to be known in your field of interest and have a large following. If you are an advertiser and want to reach more people, you can easily browse content creators by different categories.
First and foremost, as a creator, you should thoroughly review Facebook’s branded content policies and affiliate monetization policies. You cannot sign up for this system with a private Facebook profile and must have a Facebook page. After that, there are positive eligibility milestones that you may need to meet. Like-
- Have at least a thousand followers
- Reach a total of 15,000 quests placed
- At least 3000 hours of playback in the last 60 days.
- Must have 30,000 one-minute perspectives for all three-minute videos
- Also, be the website administrator for the website you want to monetize
- Your you. s. must also be authorized for the Brand Collabs Manager.
If any of these requirements are met, you can monetize Facebook videos.
2. Fan Subscriptions
If you don’t want to sell other people’s stuff, but still want to contribute to your large following, Facebook gives you the option to allow subscriptions on your Page. Here, Facebook pulled a webpage from Patreon’s book that lets you put some of your content behind a paywall. The concept is simple, if you have a large following that regularly watches and interacts with your content, Facebook gives you the opportunity to split your target market into regular fans and subscribers and earn money on the side.
The tricky element with the subscription-based full revenue version is finding the best balance. You still have to offer a range of compelling content to regular viewers, which means coming up with something “extra” for your subscribers. This can be any form of unique content material, including:
- Easiest Posts
- Blocked Polls, Polls & Quizzes
- The Scenes Content
- Easiest Q&A
The goal is to keep more mainstream content, but also to create something unique for your subscribers and give them the ability to quickly interact with you and participate in the decisions about the type of content they want to see on your page.
3. In-Stream Ads
The circulating commercials can also inform you about how to monetize movies on Facebook. It is a period when such commercials may eventually appear in your video as the content material continues to circulate. The great thing is that these movies don’t even have to stay! In fact, commercials are never shown during the stay and will roll out over time as you post what you recorded for your stay video.
The circulating commercials on Facebook are very similar to the commercials on YouTube. They are really positioned in movies and usually run automatically. As always, you should be concerned about whether or not you qualify for monetization. Of course, you also have to pay the necessary interest in growing content that is enticing and makes your target market settle over the commercials.
There are several types of in-stream ads you can choose from. Facebook can even have a clear picture of how your content is performing. Here are the types of commercials you could go through:
These are the classified ads that will play even before your video content has started.
These can be done at any point in your video’s time. You can allow Facebook to automatically select it right away, or you can manage the location yourself.
These are essentially what we call ‘static ads’. These are located just below your content – below your video and are visible for most of the journey.
Now that it turns out that you can safely monetize your movies through advertising, there may be a few standards you should be aware of. For example-
- Always follow Facebook monetization guidelines for affiliates
- The user must have at least 10,000 fans on the Facebook page that you need to monetize.
- You also want to have at least 30,000 one-minute views. These apply to any 3-minute (and longer) movie you’ve made in the remaining 60 days.
- There is also an age restriction and you must be at least 18 years old.
- Simultaneously your you. s. should be suitable for displaying such in-move ads.
It is very easy to install your move notifications. After you’ve made sure your site is eligible, you’ll need to go to the Creator Studio and start streaming these ads. As mentioned, you may want to choose between automated placements or manually select your own placements. At the same time, you must additionally select the video language. The relaxation could be passed on via Facebook.