The process leading up to your app launch is crucial.
There are over 6 million apps available on the leading app stores. If you want your years of development and hustling to pay off, you have to put everything you have into your launch. The last thing you want is for the app to come out and drown in the vast sea of app store releases.
In this post, we’ll help you launch mobile apps by telling you the 8 essential pre-launch steps. Getting all your ducks in a row before you launch new apps will give it the best chance to succeed and make a statement. Keep reading and plan the perfect launch.
1. Create an App Site
Once your app is done and dusted, you’ll want to create a website that explains who you are and what the app does. People will want to do their own research on your app, so make it easy for them with a complete and optimised website.
2. Start Building Anticipation
If your app is going to stand out, you need publicity. Either hire a PR firm or reach out to various outlets for features and reviews. Creating a press kit with screenshots and a video that explains the app will help you appeal to the press before it’s in mobile app stores.
3. Beta Testing
Beta testing isn’t absolutely necessary, but it’ll help you iron out any kinks before the app is out in the world. Builder can help you build a prototype of your app to send to trusted users before your launch.
With a group of people making note of any bugs, poor UX, or a lacklustre UI, you’ll be able to place the finishing touches on the app to ensure it’s ready for release.
4. Send Out Emails
If you’ve got a customer database, send an email blast letting them know about the upcoming launch. Give these people an early-bird discount code to boost early interest.
Make these emails stand out in the inbox by personalizing the subject line. A strong CTA will help to increase leads as well.
5. Social Media Marketing
Coupling social media advertising with a strong website and email efforts should give you a well-rounded marketing approach. Build your following by posting thoughtful content and engaging with your followers.
6. Optimise On App Stores
App store optimisation (ASO) is important for appealing to app store users that don’t know about your app. The key components of ASO are pictures and videos that showcase the app, keywords in the app description, and keywords that users can’t see but app stores use to rank apps.
7. Measure App Analytics
It’s a good idea to set up ways to measure app analytics before you launch the app. Having access to this data as soon as people start using the app will help you make improvements in the future.
8. Pick a Date
Last, but not least, choose a date for your app launch. When doing this, it’s always a good move to investigate what other apps are scheduled to release on particular dates. Choose a date that doesn’t have any direct competition and inform everyone of the launch date via email and social media.
Be Tactful When You Launch Mobile Apps
To launch mobile apps successfully, you need to go through all of these steps in a careful, calculated manner. When each step of the launch is planned out thoughtfully, you give your app the best chance of success.