Content marketing is the key to success for B2B SaaS businesses. However, many of them have not adapted their strategy well enough to meet the challenge of new consumer expectations. Preparing SEO content for SAAS businesses will become easier with this guide.
Given this challenge, the question becomes this: how do you implement a content marketing strategy that will help you reach your goals and exceed expectations? We’ve got you covered with this guide to help you get started:
1. Assess Resources for Content Marketing
Before you start with content marketing, it’s important to assess your resources. This will help you determine how much time, money, and people you have at your disposal. It can also be worthwhile to come up with a risk log to anticipate and mitigate potential threats before you launch your campaign.
2. Form a Team
The next step is to form a team that can work together to implement content marketing into your business strategy. You’ll want to consider:
- Is there someone who can copy and write the blog posts?
- Can someone do web design for the site?
- Do you have enough people who are able to create videos or take photos?
3. Choose Mediums and Channels for Content Marketing
Once you’ve formed your team, it’s time to decide which mediums and channels will be used for each of the various parts of your campaign—from writing blog posts to creating videos and photography—as well as which platforms they’ll be published on (e.g., Facebook, Twitter).
In addition, you’ll need to decide how often your team will create content. You might want to publish new blog posts every week, for example, or you could opt for just one or two a month.
4. Create a Content Calendar
Once you’ve decided on the mediums and channels, it’s time to create a content calendar. This should include the following:
- A list of topics for each blog post (e.g., 10 Tips for Creating an Effective Content Marketing Strategy)
- The length of each blog post (e.g., 1,000 words or less)
- The date each post will be published
- The person who will write each post
- The person who will create the graphics or other visuals for each post (e.g., you or an employee)
- The person who will publish each post (e.g., social media manager)
- The person who will schedule the posts on each channel (e.g., social media manager)
- The person who will monitor and respond to comments, questions, and feedback on these channels
5. Implement Your Plan
Once you’ve created your content calendar, it’s time to implement it. This means sending out social media posts as scheduled, writing blog posts when needed, and publishing them as soon as they’re ready.
Choosing the Right B2B SaaS Content Marketing Mediums
B2B content marketing is a great way to improve your brand’s reputation, increase awareness of your services, and provide customers with helpful information. But it’s not always easy to figure out how to make it happen.
To help you with this, we’ve compiled 9 of the best content marketing mediums that are effective and can help you reach the right audience:
1. Blog Posts
Blogs are a great way to share your expertise with the world. They can be used to share news and updates on what you’re doing, along with tips and tricks for how others can use your product or service.
Blogs are also good for sharing resources like case studies, where you can show a fresh perspective on how one of your customers used your product or service for their business case. Listicles and infographics are great for B2B companies because they can be easily shared on social media and other platforms. However, they don’t have the same draw as videos or podcasts.
2. Newsletters
A newsletter is a great medium for B2B SaaS content marketing because it’s easy to create and distribute. Anyone with a computer can create a newsletter in minutes—it doesn’t require any special software or training. You can even use email marketing platforms for free. Plus, you can easily automate the process of sending out newsletters so that even if you’re not around your business office, you’ll still be able to share useful information with your customers.
3. White Papers
White papers are similar to blogs since they share resources related to your company’s products or services. You could have one laying out the details of how your product works or another explaining why it’s better than another similar product on the market today.
These types of documents should be written in an engaging tone that explains what makes the product so special without being too technical for the average reader.
It’s also a good idea to make these documents available in several formats, such as PDFs that can be downloaded from your site or Word files that people can copy and paste into their own documents if they want to use them for reference later on.
4. Case Studies
Case studies are an effective way to show how your products or services work in action. Get someone who has used the item in question and describe their experience with it in detail while highlighting all of its benefits. Technical writing skills will definitely come in handy.
Case studies are especially good for presenting what makes your business unique—if you do something really well, like solving a problem, then why not let people know about it? You can also use case studies to showcase new products or services that you’re launching.
The main thing is to make sure that your case study doesn’t come off as sales-y because nobody likes a hard sell. Give readers enough information to convince them that they need the product in question and then let them decide for themselves whether or not it’s worth buying.
5. Customer Testimonials
Customer testimonials provide an opportunity for you to share your customers’ feedback about their experience with you and your company. You can include these customer comments in blog posts, social media posts, or email newsletters.
Testimonials are a great way to highlight what sets you apart from competitors because it shows potential clients why they should choose you over other companies offering similar services.
6. Infographics
Infographics are a great way to get your message across in B2B SaaS content marketing. They’re easy to digest and can be shared easily on social media and other platforms. But there are a couple of things you should keep in mind when creating an infographic.
First, you have to make sure that the information you’re trying to communicate is important enough for an infographic. For example, if you’re trying to convey how much better Product A is better than Product B, it doesn’t really matter if your audience knows that already. Instead, try using a different medium like visuals such as comparison charts, Sankey diagram, text or video—it’ll be more effective because they won’t feel like they’ve been sold something just because they read it on a piece of paper or watched a video on YouTube.
Second, if possible, try using icons instead of words whenever possible. This will make your infographic look more professional because people will know what each icon means without having to read the text underneath each one individually! You can also use color schemes that match up with each other, so people will see at once whether something relates or doesn’t relate to another piece of information.
7. Podcasts
Podcasts are another great way of getting your message across effectively without having to worry about any interruptions from other parties or distractions in the room (like a phone call). They’re also a great way for you to stay organized by planning ahead so that you know what topics will come up during each episode and ensure that you’re prepared with the right information.
Aside from this, podcasts are also a great way to build your personal brand, especially if they’ve got a large following or on one of those big podcast platforms like Apple’s iTunes or Spotify.
8. Videos
Product videos are a great way to showcase your products and services. You can use these videos in blog posts, social media posts, or email newsletters. You can also use Tiktok to boost your product if you have a good number of TikTok followers. If you have a specific product for sale, this is especially useful because it allows potential customers to see what they’re buying before making their purchase decision!
9. Landing Pages
Landing pages are a type of webpage that is designed to capture email addresses and other contact information from visitors in exchange for content. They are often used by marketers to promote their products or services.
A landing page should have a clear and concise message that is easy to understand. It should also be easy for the visitor to get in touch with the company, whether it be through an email form or a phone number. The landing page should also provide some type of incentive such as freebies, discounts or content.
You can use any landing page editor to build an effective page that targets your audience’s needs. You need to know who they are and what they want from your product or service so that you can provide it on your landing page.
