For those of you with a personal blog or a business website, trying to drive organic traffic to rank your website on the top result of any search engine would be your main goal. With millions of pages and website owners, this may seem unrealistic. But by using the right strategies, your website’s ranking would improve thereby reaching millions of readers worldwide. Read How to Get My Website on the Top Result of Any Search Engine and improve your site’s rankings now!
Follow the suggestions given below and improve your search engine optimization (SEO) and watch as your website grows and reaches on top of the search results in no time.
- Publish Relevant and Authoritative Content
The content you publish must be quality content and it must be authoritative. These are the number one drivers for search engine rankings. And you can find no substitute for great quality content. Quality content that is created for your users specifically can increase your site traffic, which in turn, will improve your site’s authority and relevance. Hone your web writing skills and present yourself as an authority on whatever topic you are presenting to your visitors.
- Use of Keywords
Identify and use a specific keyword phrase for each authoritative content on your website. Think about how your user might search for that specific page and use them as your keywords on the webpage.
You can also use multiple keyword phrases for your webpage. But it is very difficult for any webpage to rank higher with multiple keyword phrases unless the keyword phrases used are very similar. To rank your website for multiple keywords, you must create a webpage with each keyword phrase you are targeting for your website.
Make sure that the keywords used are given as a part of your URL, page title, headings, and subheadings. Include the keywords in a natural and user-friendly way.
Other than the URL, page title, headings, and subheadings, the keywords must also be placed in your content. This can be very influential in improving your site’s rankings. Make sure to repeat the keyword several times naturally. Strategically provide links to your website as well as other websites to provide your readers with relevant and additional information.
- Update Content Regularly
The content on your website must be regularly updated to keep it fresh for the readers as well as the search engines too. This can help to ensure that the information available on your website is relevant and up-to-date. Audit the content on your website on a regular basis to keep it fresh and relevant.
- Metadata
When designing your website, each page of your website will contain a space between the <head> tags to insert information about the page, which is known as metadata. If your site is CMS, then you will have pre-populated data ready for you. But it is important that you review and update the metadata as your site keeps changing.
Title Metadata
Title metadata is the most important metadata on your page. It is fully responsible for the page titles which will be displayed at the top of the browser window and also as the headline within search engine results.
Description Metadata
The textual description that the browser uses in your page search return is the descriptive metadata. This can be considered as a window display that will encourage people to enter the page. A typical metadata description will contain only two sentences. Search engines may or may not use the description you provide, but it is always better to give them the option.
Keyword Metadata
Keyword metadata is used rarely, but when used, it helps to tabulate search engine rankings. Add to about 3-7 keyword phrases which consist of 1-4 words. Make sure to add all the keyword phrases used on the webpage.
- Link-Worthy Site
If your website is rich in content, unbiased, authoritative, and helps visitors learn more about the topic in an easy way, then your website is likely to attract links from other websites. This can increase your chances of reaching higher in any search engine.
Adding relevant links within your text can increase the chances of your visitors getting more information about the topic and the credibility of your site. Instead of giving “click here” links, provide your readers with the name of the destination. Just “click here” does not have any search engine value, but adding rich keywords can improve your site’s ranking. Always use descriptive links to improve search engine optimization. It also adds value to your readers including those who use screen readers.
- Use Alt tags
Your web page may contain images or videos, make sure to provide a description for all the images and videos using the alt tags or alternative text descriptions. This allows search engines to locate your page which is important, especially for those who use screen readers.
These are just some of the many methods to increase your site’s ranking. SEO company in Kochi can help you rank higher in any search engine with the right strategies. Get in touch with the best SEO company in Kochi and improve your site’s rankings with us!
