Google Maps SEO is a powerful set of strategies that help your business appear in the Google “Map Pack” as opposed to the regular SERP (Search Engine Result Pages).
If you’re a local company, getting to the top rankings in the map pack can have an incredible impact on your business. With more than 65 percent of smartphone users using Google Map SEO for local searches, ranking higher on this app will increase your leads and customers.
Optimize Your Google My Business Profile
A well-optimized Google My Business profile can improve your search engine optimization (SEO) and help your business stand out in local searches. In addition, it can also boost the visibility of your website and other online marketing efforts.
Getting your GMB profile optimized can take time, but it’s an essential step to getting the most out of your digital marketing campaigns. Using the right strategy, you can make your Google My Business Profile one of the most effective free customer-acquisition tools for your business.
When people do a location-based search query, Google looks for three things in a business’s Google My Business Profile to showcase it in those results: relevance, distance, and prominence. Creating a relevant and accurate Google My Business Profile is the best way to ensure you get the attention of those looking for your products or services in a certain area.
The most important information to include on your profile is your NAP, which stands for name, address, and phone number. This tells Google that the query is a local search and reveals the intent of those who are searching for your business.
Next, include a description of your business in the GMB Profile. The description can be up to 750 characters and should contain keywords related to your business.
Finally, add photos to your Google My Business Profile and ensure that they are high-quality in all image formats. Having quality images on your Google Business Profile will help you rank better in local search.
Another key element of a well-optimized Google My Business Profile is to encourage reviews. Ninety-three percent of consumers seek reviews before making a purchase, so having positive reviews on your Google Business Profile can have an enormous impact on sales. To encourage reviews, create a custom link that customers can click to leave their opinion about your business.
Backlinks are a powerful SEO tool that helps Google crawlers find and index your website pages quicker. They also give search engines a sense of authority, enhancing your ranking.
In order to build backlinks to your website, you can use a variety of tactics. One of the most common is to create content that is relevant and helpful for your target audience. For example, you can write a listicle that lists the top 10 things to do at the beach or write an expert round-up article that compiles helpful tips and tricks for a specific topic.
Another way to build backlinks is to reach out to respected blogs or websites and request that they include a link to your website. This is a great way to promote your business and build relationships with other industry experts while creating high-quality content that will help you increase your website traffic.
Once you’ve contacted them, you can send them a brief introduction about your business and ask them to share the link to your site with their readers. You can also send them an email requesting that they mention you in their next blog post.
Building backlinks is a time-consuming process, so it’s important to be dedicated to the task and not let it overwhelm you. However, if you stay focused on generating backlinks to your website and social media accounts in your niche, you can improve your rankings over time.
Despite the many changes Google has made to its algorithm, backlinks are still considered to be one of the most influential factors in determining your website’s search engine rankings. It’s important to remember that Google only views a website as “quality” if it has an increasing number of authentic, high-value backlinks from reputable sources.
Optimize Your Website
Having a great website and ranking well on Google Maps SEO can boost your business’s online presence and drive more traffic to your store. This can improve your business’s online visibility, boost conversions, and increase your overall ROI.
One of the most overlooked factors in achieving high rankings on Google Maps is building backlinks. This is because Google uses a combination of keyword targeting, business category relevance, and domain authority to determine your ranking on the search engine results pages (SERPs).
Another key component of a successful local SEO campaign is maintaining a responsive web design that functions consistently across desktop and mobile devices. Nearly 60% of Google searches happen on mobile devices, so it’s essential that your GMB listing takes customers to a site that loads quickly and easily on all screen sizes.
To keep your Google Maps listing fresh, add new content on a regular basis. These can include special deals, events, videos, photos, and links to your latest blog posts.
Your Google Maps listing is a major part of your online presence, so it’s vital to make sure it’s filled with useful, relevant information. It can be helpful to create an FAQ page or a section for customers to leave feedback and reviews, too.
You should also verify your business listings to make sure that they contain the correct NAP info – name, address, and phone number. By adding your NAP data to the schema on your GMB page, you’re sending strong signals to Google about the authority and relevance of your business name, address, and phone number.
Getting your Google Maps listings verified will also help you rank better in the local search results, which can significantly improve sign-ups, site visits, and phone calls.
Embedded Maps on Your Website
When you’re a small business, adding an online map to your website can help you get noticed by customers. It makes your site more accessible and helpful, and also improves local SEO.
In addition, Google Maps can display your contact information and other important details. These can include your office address, phone number, reviews and more.
The first step is to create a Google Map Platform account. This is free for the first $300 per month, but you can upgrade to a paid account if you need more power.
Once you have your Google Map Platform account set up, you’ll need to embed the map into your site. This is done by creating an iframe code snippet, which you can copy and paste into your web page.
A responsive Google Map automatically resizes itself based on the size of your screen. This is a great feature for websites that receive a large amount of traffic from mobile devices.
Embedding a Google Map on your WordPress site is easy, even for beginners with a bit of knowledge of HTML and a few short cuts. If you use a WordPress plugin, you’ll be able to add the map to any post or page with just a few clicks.
Respond to Reviews
Review sites are important to business owners because they provide a platform for customers to express their opinions about your products and services. These reviews can help you improve your business and boost your website’s ranking in search results.
However, many businesses don’t take the time to respond to all reviews that are posted about their company. This is a big mistake because it can lead to negative feedback appearing on the first page of search results, which is not the best outcome for your business.
One of the most important things to keep in mind when responding to reviews is to be courteous and professional. This will show prospective customers that you are a legitimate business.
You should also make sure that your response is relevant to the reviewer’s experience with your company. For example, if they mentioned a certain product that they purchased from you, try to mention this product in your response. This will allow you to add relevant keywords that Google can use to find the review in the search results.
Another way to ensure that your response is relevant to the reviewer is to personalize it by including their name. This makes it feel more like a conversation and less like a sales pitch.
A customer’s positive review can have a positive effect on other customers, as well. In fact, Harvard Business Review found that businesses that responded consistently to their customer reviews got 12% more reviews than those who didn’t.
It’s also important to be mindful of the tone you use in your responses. Using an angry or defensive tone can only backfire in the long run. Rather than trying to argue with the reviewer, use a calm and polite approach to explain that they had a bad experience with your company and that you are working to fix it.