Customized packaging extends the brand identity of a company. These unique items can range from a handwritten thank-you note to a sticker promoting the company’s story. As a result, they contribute to brand awareness and increase user-generated content. Read on to learn more about how customized packaging can improve your business.
Customized Packaging can be an Extension of Your Branding
Packaging is a crucial part of the branding and should reflect the essence of your brand at a glance. If your company sells luxury items, for example, you don’t want to ship your products in flimsy plastic bags. Packaging should complement the theme of your company website and tie in with other marketing opportunities. However, the balancing act can be tricky.
Customized packaging can help your brand stand out more than other packaging materials. It can reflect your brand personality and create a high level of brand recall. Depending on your brand personality, you can choose the right typefaces, colors, and wording for your packaging. If you’re selling delicacies, for example, you may want to use delicate packaging with subtle colors, stickers, and box designs. Conversely, if your brand is known for being rugged, you may want to use corrugated boxes with a more rugged look and primary colors.
Customized packaging can help your company improve profits and the customer experience. In addition to improving customer satisfaction, it can also boost social media presence. Increasingly, customers are now using social media to share their opinions about brands they love. In addition, 68% of millennials feel that user-generated content speaks to the quality of a brand. According to one survey, 40% of consumers are willing to post pictures online of brands that have unique packaging.
It Helps Build Brand Awareness
The right type of custom packaging can help businesses to build brand awareness and attract the right kind of customers. Consumers recognize brands and logos when they see them. This can help businesses to increase brand recognition and increase sales. By customizing the packaging, brands can target the right customers, and the right packaging can increase customer loyalty.
Brand recognition is vital for a business’s survival. Brands that present a professional and polished image can increase sales. The best way to achieve this goal is to create brand awareness with a cohesive branding scheme. Customized cereal packaging enables businesses to stand out from their competitors. This is especially important if they’re shipping products or services to customers around the world.
Personalized packaging can enhance the unboxing experience for customers. A happy customer is likely to share a photo online or tag the brand, which can help spread brand awareness. A recent study found that 39% of online shoppers had shared a photo of their product’s packaging with other people. Another 25% of shoppers would share an image of the product if it was packaged beautifully.
It Promotes Your Company’s Narrative
Customized packaging helps build brand loyalty among customers. Companies can use custom packaging as a way to tell their brand story and engage with customers on a more personal level. For example, Jones Soda features consumers’ images on its soda bottles. The company started a campaign called ‘MyJones’ in 1999, allowing customers to purchase 12-packs of customizable bottles. The personalized bottles have helped to build brand loyalty for the company.
Besides being a form of brand identity, customized packaging also focuses on creating a perception of high quality for customers. A company that doesn’t invest in custom packaging may appear like any other, which doesn’t attract consumers. However, custom packaging can give a distinct perspective to a product, making it stand out from the rest.
It can Increase User-generated Content
By creating customized packaging, businesses can increase user-generated content (UGC). For example, a cosmetics brand can share content with its customers. In the summer, it can repost an unboxing video to highlight the stylish design of a product’s box. By promoting this content through its newsletter, it can draw attention to its brand and its products.
Customized packaging can give a business an edge over competitors, as it enables it to market itself to a wider audience. It also increases customer loyalty. In today’s world, customers can be fickle, so having your product packaged in a personalized way shows your customers that you value their interaction with your brand.
Another way to increase UGC is to offer freebies. For example, a customer can receive a freebie during their birthday, or a special surprise on their anniversary. In addition, a brand can encourage user-generated content by launching a contest.
