Data shows that the average app loses 77% of its daily active users (DAUs) within 3 days of its installation and 90% within 30 days! This is the app churn rate and that’s the reason why a lot of app developers have a hard time making money from their apps.
So what can you do to alleviate this problem? One way to boost app engagement and keep DAUs around for longer is by deep linking.
In the article below, we chat about what is deep linking and its benefits for app development.
What Is Deep Linking?
When a user is first learning how to use an app, they might be unsure of what the various features are and how to navigate the app with ease. It’s a typical learning process.
But many users might get frustrated by this learning curve and choose to delete the app rather than go further with it.
Deep linking is a way to hyperlink directly to the app rather than to a website or store. You can link over to specific pages in the app using deep linking which is quite advantageous.
The user doesn’t have to search for these pages on their own. This could potentially improve their retention rate.
Deep Linking Benefits for App Development
The brilliant thing about deep linking is that if the person hasn’t downloaded the app already (if they are just browsing on your website), then the deep linking can direct them to the app store to download first.
If you have special events going on or you have a particular product you are trying to upsell, you can use deep linking to hyperlink to that specific page.
This way, the user doesn’t have to waste their time searching for particular pages, creating a better user experience for them.
You will also be able to make more money from the app faster using deep linking.
For example, if you have a new album coming out and you wish for the customer to listen to the sample song on the app itself, you can use deep linking to direct them there rather than to a website.
If they don’t have the app yet, they can get directed to the app store and download it first. You can create a seamless and powerful user experience using deep linking.
Boost App Engagement by Using Deep Linking
If you are planning to build an app in the near future, you will absolutely want to use deep linking to boost app engagement. Users, in general, are lazy. You should do all you can to help the DAUs find the relevant pages inside your app.
