Do you want to get into the top 10 search results on Google? Or maybe even in the top 3? If so, you’ll need to Hire SEO Firm Chicago to help you with your digital marketing strategy. Here are some of the many reasons why hiring an SEO firm in Chicago will be worth every penny, especially if you have a local brick and mortar business that needs more visibility on the web.
Great SEO Begins with Great Content
The content that you put on your website plays a huge role in how Google ranks your website. Search engines rank websites higher if they are deemed to be more valuable and relevant to the person’s search. When Google evaluates these sites, it will look at three criteria:
1) Content,
2) Quality of Content,
3) and User Behaviour.
The first two criteria fall into the scope of what an SEO firm does for you because they can help to produce high-quality content for your website and implement strategies to boost user behaviour. Hire SEO Firm Chicago to improve your chances of having other people link back to your site because they will share your great content with their followers on social media sites like Facebook or Twitter.
Google Loves Frequently Updated Websites
People love reading fresh, new content – and so does Google. Frequently updating your website with fresh, new articles will not only keep your readers coming back for more but will also send signals to Google that you are interested in providing up-to-date information. New content means new keywords, which can help you rank higher on search engine results pages (SERPs). And just as importantly: Quality content means more traffic to your site and a happier customer!
Top Things to Do Before Starting Off with SEO
Figure out your goals. Developing a growth strategy is the first thing you should do. Ask yourself: What are my goals? What’s the point of this project? Where do I want to go with it?
Determine keyword research. How will you determine which keywords to target and how can you tell if those keywords will bring traffic or not? You need to prioritize, find out which keywords bring traffic that your business will stand for and rank high for long-term success, then those should be your priority during this project.
Create content marketing strategy. Can’t target the right keywords without knowing what content to produce!
How Long Does it Take?
It takes approximately 6-8 months to get ranked on the first page of Google, but it usually takes longer than that. There are a lot of factors that go into determining how long it will take for your website to rank well with SEO and getting onto the first page of Google can take anywhere from six months to a year. It is also important to note that not every company is designed to have their clients rank on the first page of Google, so if you don’t have immediate need for organic search engine optimization, it may be worth looking into the benefits of other marketing channels before investing in Hiring SEO Firm Chicago around achieving such high rankings.
What Will You Get in Return?
You might have heard that links from high quality websites are the most important ranking factor for your website. In order to increase your link equity, you need to get backlinks to your site or blog.
Links can come from places like media outlets and blogs that post links as part of their content strategy. As a business owner, one of the best ways you can do this is by partnering with influencers to trade guest posts on each other’s sites. This means that not only will you be getting valuable exposure, but so will they!
The end result is a win-win situation for both parties
The way people find what they need on the internet has changed, but you can’t just make something up and put it on your website. If Google doesn’t like your site, it won’t be found on Google. ÂÂÂYou need to Hire SEO Firm Chicago with a deep understanding of web design and search engine optimization to create the tools you need to thrive online. And you don’t have to outsource to a company half-way around the world. There are plenty of talented firms that specialize in helping businesses create or redesign their sites here in America and serve as part of this country’s economy. The question isn’t should you outsource SEO services – that’s almost always a bad idea – but rather how do you find someone who will really work for your business?
The Art of Getting Backlinks
Hire SEO Firm Chicago to get three main types of backlinks that you need to be mindful of: PageRank, Private, and Public. PageRank links refer to pages that Google assigns a rank depending on the quality and uniqueness of a website’s content. Private links can be created by a webmaster by manually requesting one or more internal links from other sites that they own; this would apply to small business owners who only have one or two websites.
