By Jacob Barr, Founder of iRapture.com & Pro Life Ribbon
The digital shift in abortion access—where over 63% are now pill-based—has changed everything. Women facing unplanned pregnancies are often making critical decisions alone, online, and in a matter of minutes. At Pro Life Ribbon, we see that as both a crisis and a calling.
Through innovative tools like Abortion Pill Talk (APT), we’re reaching women before they take the abortion pill. By using Google Ads to target key search terms and connecting women to licensed nurses via SMS 24/7, we’re meeting them in that urgent, private moment—offering help and hope in real time.
APT isn’t just a campaign—it’s a collaborative effort across multiple pregnancy help centers (PHCs) nationwide, supported by training, tech, and faith.
We’ve also launched LifeNET, a network-based SEO strategy connecting hundreds of life-affirming websites to increase visibility online. In a search-driven world, it’s about making sure truth is what gets found first.
Other projects include our Open Source Content Library, grant assistance for digital tools, and the ProLife Team Podcast, equipping PHCs with resources, encouragement, and reach.
This isn’t business as usual—it’s purpose-driven strategy at scale.
At iRapture.com, we’ve served PHCs for 25 years. Now more than ever, it’s time to act boldly. The mission is clear: reach her first.
👉 Learn more or support the cause at ProLifeRibbon.com
