Sometimes, getting complacent with how much you bring in each month is easy. You’ll find yourself slipping into the same routine and making the same amount of sales. There are ways to lift your game and increase your monthly sales, though! Here are some tips:
1. Acknowledge that not every sale is a good one
Sure, you might want to believe that your product is perfect for everyone, but the reality is that no product can be made for everyone. For example, if you’re selling a board game about cats and dogs, don’t try to sell it to people who don’t like cats or dogs. That’s not going to work out well for either of you. If you’re selling a product that you think will be used by anyone and everyone, make sure that there’s at least an element of that product that appeals to every type of person—your game should be fun for kids but also engaging enough for adults!
2. Set small, manageable goals
Setting goals is always a good idea. No matter what industry you’re in, setting a goal and achieving it is the difference between success and failure. But there’s a right way to go about it and a wrong way. The wrong way would be to set your goals in such an ambitious light that they feel unattainable, especially if you’re starting. Many salespeople set lofty goals for themselves, only to fall short and feel discouraged by their lack of accomplishment. Instead of setting big goals, set small ones and achieve them one at a time until your business takes off. This will keep you feeling positive while also keeping you motivated to keep going. You can get market research specialists to assess potential and stay competitive. Try looking at the quality of your work product: are you giving your best effort? Are there areas that need improvement? Also, remember that one goal doesn’t have to be built on top of another—your January goal may not be related to your December goal, but that doesn’t mean they won’t contribute equally toward whatever larger objectives you have. It doesn’t have to be hard. Sometimes all it takes is knowing where to start. You can focus on different aspects of your business (or life) at once—you don’t want to overload yourself or spread yourself too thin by trying to do everything at once.
3. Add more products
By adding more products, you’re increasing the number of options for a customer, so you’ll be more likely to get repeat business. Think about how much easier and faster it is to order from Amazon than drive all over town. Furthermore, by having more products in your inventory, you’ll have a better chance of attracting new customers searching for that particular item but it has yet to be found. Imagine if you were looking for a white t-shirt with a particular neckline and decided not to order one because the only option was black. But later on, you found another vendor with exactly what you wanted—for less money too! You wouldn’t think twice about going there, would you?
4. Start blogging
Blogging is one of the essential tools in marketing today. It’s free, easy to do, and gives you direct access to a large audience, especially if you have a business website. Blogging can help you set up an online presence for yourself or your business to bring business directly to your door. The right blog posts can effectively reach out to people looking for or interested in your services and products. In fact, blogs are so effective at reaching out to potential customers that they’re often considered one of the best asset classes for search engine optimization (SEO) purposes. Blog posts can also help you create links that will help raise your search engine ranking for keywords that are important for bringing in new customers—a great reason for using blogging, even if you aren’t interested in doing SEO on your own site!
Of course, there is no actual “rule” or “law” regarding increasing your sales. Every business is different and has a different way of conducting its sales and marketing campaigns. But the point of this guide is to give you the knowledge to be able to find what works for you.