Online business is now much loved by people from various circles. One that is still hits and popular is managing a website. Well, so that a website can be famous and successful, it requires an understanding of the concept of SEO. SEO is what will get your site to rank. However, did you know that there are several factors that affect the SEO ranking for your website to appear?
It is undeniable that there are many people who are competing to get the first rank in Google search. However, this will not be possible if you do not understand how the SEO system works. Utilizing SEO is indeed one of the keys to being able to further enlarge your online business.
Even though your website may already rank well in search engines, you need to continue to maintain it. The trick is to get tips, tricks and ways to implement SEO properly including paying attention to what makes your website SEO decline and what you can do to increase website traffic.
More about the causes or factors that affect SEO ranking so that your website excels, we will see in the following description.
1. Content Quality
The first thing that is mentioned as one of the factors that affect SEO is the quantity and quality of the content you create. Content itself is the result of work in the form of writing on a website that has a huge influence in increasing traffic. If the content that you create is small and lacking in quality, then of course this will affect the SEO system.
So to apply SEO techniques well, you need to diligently create quality content. One of the characteristics of quality content is content that is created by yourself or is original and not copied from someone else’s copy. In addition, the content also has strong keywords.
2. User Experience
How do you feel when you are opening a website, but the website is very slow and difficult to access? You will likely not linger there and immediately switch to another website. Well, the same thing happens if your website is slow, it will affect the position in search engines. Do not ignore the user experience because the impact can make your website experience a decline.
3. Crawlability
Well, then there is Crawlability which also affects SEO. What is Crawlability? Crawlability is the ability of Google to store website data and the indexation process. Well, after this process is done, then Google will assess whether your website is good or not.
If your website is difficult to crawl, then of course it cannot get top rankings in search engines. Vice versa if your website can be crawled it will be easy or have the opportunity to occupy the highest position in search engines. This also affected by the crawl budget.
4. Average Page Views and Bounce Rate
The next factor is Average Page Views and Bounce Rate. So if your website has low average page views, then your website will be rated low by Google. As for the bounce rate, try to get a good score in the eyes of Google. Where did this bounce rate assessment come from? The bounce rate assessment is obtained from Google Analytics and the number of visitors who press the “back” button.
5. Search Engine Algorithms Change
Another thing that also affects SEO is a change in the algorithm of the search engine itself. Not only affects SEO, but also this can also affect SERP. This change is a policy from Google that is applied so that we like it or not, have to accept it.
Well, so that your website still gets good results even though the algorithm changes is to adapt. Yes, this means that you should adapt the latest SEO strategies and implement them. Thus, you must always update about algorithm updates that occur.
This is complete information that has discussed the factors that affect SEO ranking so that your website appears. Do not underestimate any one factor, because all of them are very important. Therefore of course, you have to do it as much as possible. Want to learn SEO but don’t know where to start? Check Search Engine Mentor to learn SEO from A to Z!
If you are still a beginner in understanding what SEO is, how it affects your website, how to do it and much more, do not worry. There are many learning systems that you can take either online according to your needs. Improve your skills and abilities to support a successful online business.
