You spent hours writing a piece of content for your website, but when you published it online, it did not appear on the result pages. Oh, the heartbreak!
You even optimized it and used the right keywords. Where did you go wrong?
All those hours it took you to brainstorm ideas to write content and to optimize it all go in vain. You might want to never put so much effort into anything ever again.
But this is not the solution, is it? It is okay to feel agitated, surely you have wasted a lot of time and effort. But giving up the good work and feeling demotivated must be the last thing you would want to do.
How about we tell you some secrets to help your site rank on the top of SERPs? Are you up for it? If yes, then you have clicked on the right blog. Below, we have shared 7 SEO trends that you must follow if you don’t want to feel that agony ever in your life again.
7 SEO Trends That You Should Not Neglect In 2023
Voice Search:
Do you know that over 1 billion voice searches are made monthly? That’s right, and we were just as shocked as you are. But despite the shock, it is true. Due to this reason, Google has joined hands with Knowledge Graph, BERT, and RankBrain to give more accurate results to users. So, the best way to rank your site better is to optimize it for voice search.
If you cannot grasp how to optimize your site for voice search, we suggest you seek help from any online SEO company Ireland. The SEO experts will help you rank your site on top of search engine result pages in no time.
Image Search:
It is an open secret that image SEO makes quite sense in this day and age. Having properly optimized images on your site will help you drive more audience to your web page. Although image searches became a trend in 2021, you might be wondering why you should follow such an old trend. We have a quick fix to your scepticism.
The reason why you must follow this old trend is because it has only gained popularity ever since it was introduced. With each passing day, its potential rises to a new standard. The tactics to optimize images have not changed at all, but their significance has made a mark. And like a cherry on the cake, it is not challenging and involves minimum effort. What a perfect combination!
Search Intent:
Keeping in mind the intent behind people’s searches is the best way to optimize your site. We would like to demonstrate this with an example to make us understand the importance of search intent more deeply.
Imagine a person searching for a “copywriting service in Ireland“. It indicates that he wants to hire copywriters to work on his behalf. But if a person is searching for “writing in Ireland”, it becomes difficult to identify the intent of the person. Whether they are seeking a writer to help them or they want to acquire writing skills, it is hard to tell. This is why it is extremely important to optimize your content in a manner that aligns with the search intent of the audience.
Zero-Click Searches:
Zero-click searches are like a coin i.e. they also have 2 sides. It has its advantages as well as disadvantages too. Let’s start with the advantage of zero-click searches. That is, these searches allow the users a snippet of text from your page that is relevant to their search query. If the users like it or the information is useful, they might click on the link and enter your site.
On the contrary, the disadvantage of zero-click searches is that oftentimes, people get their answer from the snippet. As a consequence, they don’t bother clicking on your site. Thus, the traffic to your web page might not grow.
To get the benefit of this trend, we suggest you only use relevant keywords. By doing so, you will make your featured snippets worthy enough to rank on top of SERPs. As a result, you will attract a huge amount of traffic to your web page.
Mobile-Friendliness:
In 2015, Google made the mobile-friendliness of web pages one of the ranking factors. Later, in 2021, it made mobile-first indexing a crucial ranking factor. Therefore, the first thing you need to do is to see whether your page is switched to mobile-first indexing or not.
To check this, you must visit Google Search Console and see the “Indexing Crawler” report from the “Settings”. If there is a “Google Smartphone” indicator, it suggests that your site is good to go.
But if you don’t see the “Google Smartphone” indicator, it means that your site is not switched yet. This is your cue to switch your site right now! If your site is responsive, you will have no difficulty in switching it to mobile-first indexing.
Good UX:
Google or other search engines do not support websites that do not value their audience. If you want to rank on the top of SERPs, you have to ensure quality user experience for your audience.
Google uses certain signals to identify whether your site provides quality content and a great user experience. These signals are intrusive ads, HTTPS, and the above-mentioned factor “mobile-friendliness”. Make sure to keep these factors in mind and provide great content for your audience to make your site appear at the top.
A.I Content & Content Writing Software:
Despite genuine content writers’ hatred towards auto-generated content, its significance is only increasing. So, this hatred only works as fuel because, with time, AI content is only expected to incline. It is a huge no-no to pump out content from such tools. Regardless, many marketers are using it to minimize their workflow by creating original pieces of writing of great quality in a short duration of time.
Another benefit that many content marketers can get from auto-generated content is that it saves them a lot of time and effort. Due to this reason, many marketers have made use of such tools since last year. The market applications that combine AI with SEO are only increasing with the passage of time.
Final Words
The trends of the 90s, including mullet, permed hair, and landlines, are now outdated. SEO is one thing from the 90s that gained popularity with time and can never be outdated. On the contrary to other obsessions of that time, the trends of SEO are only expected to go up further. Therefore, it is necessary to familiarise yourself with the latest SEO trends to make your site rank better. Moreover, by following the above-mentioned trends, you will also leave your competitors behind.
