Everything, it seems, has turned digital nowadays. And if you are a restaurant owner, the best way to get into the trend is to install digital menu boards in your establishment. You may like the way conventional menus give a sense of nostalgia to restaurants.

But you must admit that a digital one can attract more people and can save you time and even money. If you are ready to make the jump, Digitale Speisekarte Für Restaurants then you must first familiarize yourself with the system. You will fully appreciate the new technology once you fully understand how it works and what it can do for you.

How does it work?

Digital menu boards are usually controlled by a personal computer. A special program or software is used to bridge the gap between the player and the display. The display, by the way, is usually plasma or an LCD screen. There is a type of digital signage that can be controlled remotely through the Internet. You don’t need special training in order to operate digital menu boards. The system is designed to be user-friendly so any restaurant owner or manager can start using it immediately. There is also a system that is interactive. Instead of normal LCD screens, this one has a touch screen where people can input information.

The benefits of digital menu boards

Using digital menu boards can actually save you money. Take the time to compute how much you are currently spending on printing materials to be used for your static menu. You’ll be surprised that you can easily spend hundreds of dollars on printing cost alone. This system can also save you space and is therefore ideal for small restaurants and cafes. This is because you can put several displays in the board because it is dynamic. Of course, having a dynamic medium comes with plenty of advantages as well. The most obvious of which is the fact that dynamic mediums ten to catch more attention than static ones. People’s eyes are simply attracted to things that are moving.

The future of advertising

Eventually, experts are seeing that old static boards will be replaced by digital ones. It could happen sooner than you think because more and more business owners and advertisers are trying out the system. If you are interested to know more about digital menu boards, then you can get in touch with companies that are offering this kind of service.

Digital Menu Boards to LCD Enclosures – Digital Signage Solutions

Digital signage is one of the most effective ways to market to people as the old static posters have had their day and new digital technology is being used to capture audience’s attention.

Let us look as restaurants and bars, here is an opportunity that is being exploited in the USA and Australia but not in the UK. A digital menu board can either be standalone or a networked solution; they both come with advantages and disadvantages, read on.

Standalone Digital Menu Board.

The standalone menu board features an LCD display that is integrated in to one unit along with a media player that is fed by a CF memory card. The media content is dragged and dropped onto the memory card along with an xml file that calls up the sequence of the images, video and audio files that are to be displayed. Some units include scrolling text and can be positioned in either landscape or portrait position without having to reconfigure the media.

These come in a range of sizes from 19″ all the way up to 55″ and are a cost effective solution for digital signage, starting from as little as $500.

Drawback

The main drawback is that the size of the memory card dictates the amount of media you can put on the digital display and restricts your creative flare. These also have to be manually updated normally by a USB connector that is built in to the on-board player.

Networked Digital Menu Board.

These dynamic advertising boards will have been seen at restaurants such as McDonald’s, were they have a set menu throughout their locations world wide and with one click of a mouse the content can be updated to include promotion items such as “Festive meals” for Christmas throughout all the locations.

Content can even digitalen menu be scheduled to upgrade when the restaurant is either closed or at its quietest period. The menu boards are commercial grade LCD displays that are networked up to a server at a central location were everything is controlled, with sophisticated software to create media content.

Drawback

The deployment of a network of dynamic menus is not cheap and normally business operators go for the standalone solution before committing to a full blown networked solution.

Now if a digital display is to go outdoors, the only real solution is an LCD enclosure, these will protect the screen and media player from the elements as well as potential vandalism. Get ready to see more of these this coming summer with the FIFA World Cup when bars will want to keep you there spending money.