When it comes to building a successful business, reputation is everything. And when it comes to building your brand, SEO services are essential.
In today’s cut-throat digital world, it’s vital for businesses of all sizes to be found online. Fortunately, SEO services are essential for both starting and growing a business.
Whether you’re looking to boost your SEO for a new website, optimize an existing one, or just want to understand the basics, your search for the right SEO company in Australia ends here.
The following article is a comprehensive guide to the different types of SEO services available in Australia offered by different SEO Adelaide, including keyword research, on-site and off-site optimization, and much more.
What is SEO?
Search engine optimization, or SEO, is the act of improving a website’s ranking in search results for keywords. Simply put, SEO is the process of optimizing a website to be found by more users, either through search or otherwise.
By optimizing a website to be found by more users, you can increase your website’s chances of being clicked, which means more conversions (whether this is leads, sales, or whatever else your business is aiming for).
Keyword Research
Keyword research is the foundation of SEO. Without the right keywords and key phrases to target, even the best optimized website will fail.
Keyword research is the process of finding what words and phrases people are using to search for your product or service, and then using those words and phrases in your content to rank for those keywords.
The right keywords are critical for both SEO and ranking well in search results. But they’re not the only ones you need to target. You also need to remember the context of the search, such as the user’s location, device, time of search, and other user characteristics.
Keyword research is an iterative and ongoing process. You should conduct keyword research regularly to be sure you’re staying on top of the latest trends and competition.
On-Site Optimization
Once you’ve identified your keywords and key phrases, you need to make sure they’re optimized for each individual page on your site.
This includes your homepage, blog, product and service descriptions, and any other pages that include these keywords.
You can optimize your pages using both internal and external links. Internal links should go to relevant pages on your site. And external links (also called off-site SEO) should direct people to your site from other sites, social media, and blogs.
For both internal and external links, it’s a good idea to include the keyword or keyword phrase in the URL. This will help Google understand which page the link is for, and more importantly, help you rank higher in the search results.
Off-Site Optimization
Once you’ve optimized your pages, you should focus your off-site optimization efforts on two main areas: backlinks and social media shares.
Backlinks are links that direct people to your site from other sites. You can get these in two main ways: guest posts and Stumbles. Guest posts are where you submit an article to a relevant site, and they post it on their site under your name. Stumbles are when someone visits your site and leaves a mark on their browser that links to your site.
Both backlinks and stumbles contribute to your off-site SEO, and either can be obtained fairly inexpensively through services like Fiverr.
The second area for off-site optimization is social media shares.
Sharing your content on relevant social media sites will help your content get more exposure and leads from people who are interested in your field of work.
Google Analytics
Google Analytics is a fantastic tool to help you track the performance of your SEO campaign and your website as a whole.
It allows you to track keywords, organic traffic, website performance, and much more.
When you add your website to Google Analytics, you’ll be able to view precise numbers for your SEO campaign, as well as identify where your traffic is coming from and what they’re doing while on your site.
You should have a clear understanding of your goals for Google Analytics before you start your campaign.
And when you’ve reached your goals, you can export your data to check how your off-site optimization efforts are fairing.
Google Adwords
Google Adwords is an advertising service provided by Google that enables you to create and manage digital ads across Google’s network of websites.
Once you’ve created an Adwords account and added your keywords and key phrases, you can place your ads in front of specific segments of traffic.
The ads are displayed on search results pages, on websites that host your content, and even on Google when you’re using their search engine.
Adwords is another form of paid SEO where you pay to have your content displayed above Google’s organic results.
Google Adwords has both advantages and disadvantages, but it’s a great way to potentially boost your SEO ranking.
You need to carefully plan out your ad creation and placement to maximize your Adwords campaign’s potential.
Other SEO Services
Beyond the services mentioned above, there are many more SEO optimization services you can take advantage of.
Some of these might include:
SEO Auditing – SEO Auditing is the process of checking your current SEO practices to see if they’re optimized for Google. If your site is found to be out of date, the auditing service will let you know where you can improve.
SEO Wizard / Agency – If you’re looking for a complete SEO services partner, an agency might be a better fit for your business.
These agencies have teams of employees with years of combined experience in digital marketing, and they can help you with almost any aspect of your digital presence.
Final Words
With today’s hyper-competitive business environment, it’s crucial for businesses of all sizes to be found online.
That’s where SEO services come in.
It’s important to keep in mind that although one service is not going to single-handedly take your business to the next level, it’s an essential component of any digital marketing strategy.
With the right optimization strategies in place, you can expect your SEO efforts to be rewarded with a surge in traffic and conversions, which is what every business wants.
