Cryptocurrencies are increasingly popular, but they also face user adoption challenges preventing them from reaching out to mass retail investors. Many users are unfamiliar with using crypto assets daily, which may lead to additional security risks when using crypto products.
To tackle usability issues and drive wider user adoption, good UX design has become more critical than in Web2. By utilizing human-centred UX design in DeFi apps and platforms, many potential usability issues can be ideally avoided.
Building User Loyalty with Good Crypto UX
Most bank users have long relied on traditional banks to store and protect their assets. As crypto newbies, they may have many questions about establishing token custody or storing private keys and the importance of protecting their secret phrases.
A professional Web3 UX design agency will avoid these potential problems by educating users through designing a top UX around the onboarding UI, trading journeys, and customer support, which is more than just a UI change in a crypto app.
Optimizing the UI and UX of the crypto app will help create transparency and make users feel safe storing their money in a crypto wallet or an exchange, whether it is a crypto exchange, a hot wallet or a cold wallet. In addition, a good crypto UX design should contain security features and reminders about the potential market risk, and analytics tools to help users confidently invest in the 24/7 crypto market.
By understanding users’ common pain points and providing practical solutions, your crypto app will be able to onboard novice users and help them build loyalty to your DeFi products and services. Moreover, transparent and communicative UX design will always help the support team reduce pressure from massive users’ inquiries on app features.
Understanding Crypto User Behaviours
Crypto UX designers and researchers should make sure they are familiar with the habits of both crypto users and the masses not using adopted crypto products, which is essential in creating crypto with the UX loved by your existing and potential customers.
For example, in Canada, the mobile banking user base grew by 40% since the outbreak of the Covid-19 pandemic.
When creating a Crypto app’s UX, designers and product managers should ensure it is not fundamentally different to a banking app so that the users can easily navigate all the asset management and trading features.
The mental models of novice crypto users are something that UX designers should pay attention to. For example:
- Are the crypto users treating cryptocurrencies as an alternative investment?
- Are they travellers who move money across borders using a crypto wallet?
- Are they using cryptocurrency to make purchases in their daily life?
In the rapidly growing Web3, great UX is essential to any successful digital product. It is even more critical for Crypto and blockchain products due to their complex and multifaceted nature. Seamless crypto UX makes users feel secure and effortless to transact on a platform, and it will ultimately determine whether they become your loyal users or leave exploring alternatives.
