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Creating a Semantic Core for Your App: A Guide to App Store Optimization (ASO)

Dis: Discover how to create an effective semantic core for your mobile app with this guide to App Store Optimization (ASO)

A semantic core is a foundational element for optimizing mobile apps through App Store Optimization (ASO). It involves identifying and analyzing user search queries to understand what potential users need and how they search for apps. This guide aims to simplify the process for those new to ASO, detailing how to source, collect, and use keywords effectively.

Understanding the Sources of Keywords

Imagine it’s summer, and many are looking to get fit. This desire translates into specific search queries in app stores, like “fitness at home” or “weight loss.” These searches reflect real-world needs and problems that apps can solve, driving their creation and inclusion in app stores. It’s important to remember that people generally search for a specific need rather than general information.

Here’s what you need to know:

  • Functional searches are more common in app stores than informational ones. For instance, users might search for “meditation sounds” or “habit tracking,” not “who killed Kennedy.”
  • The top results in an app store, often boosted by advertisements, are crucial as they receive the most installs. This visibility is a key motivator for ASO.

Generating Keywords from User Needs

When crafting a keyword list, think about what your potential users might need. For example, preparing for beach season might generate searches like “home fitness” or “lose weight fast.” Each keyword will pull up different apps, but you’ll notice some consistency in the top apps shown.

Also, consider the auto-suggestions provided by the app store based on historical data. These suggestions can be a goldmine for expanding your keyword list. For example, from the search “fitness,” you might get suggestions like “home fitness,” “fitness tracker,” or “fitness for weight loss.”

Looking at Competitors for Insights

Another way to gather keywords is to observe your competitors. Visit their app pages and note the phrases they use in titles and descriptions. This might include terms like “fitness for women” or “healthy eating tips.” This is a straightforward way to add relevant keywords to your list without complex analytics.

Creating Your Semantic Core

The purpose of establishing a semantic core is to align user queries with your app’s functions. This involves:

  • Filtering keywords based on their relevance to your app and the users’ needs.
  • Considering the length of search queries, which could be short (one or two words) or long-tail (longer phrases).
  • Evaluating the popularity of each keyword, as more popular keywords mean potentially higher traffic.

Using Analytical Tools to Enhance Your Semantic Core

To refine your keyword strategy, consider using analytical tools like those offered by ASOMobile. These tools help identify not only popular keywords but also give insights into competitive benchmarks, market trends, and user engagement metrics. With these tools, you can build a comprehensive semantic core even if your app is still in the conceptual stage.

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